Better results,

same cost

Long answer is that in 2017, after a lengthy procedure, Google received a record fine of 2.4 billion Euro by the European Commission for abuse of power in the EU. What Google did was considered ‘illegal under EU competition rules’ in accordance with this ruling, Google created a platform for advertising with shopping ads on its search results page, which was only accessible to web shops, hereby depriving other parties (comparison shopping sites - CSS) of the opportunity to compete fairly. The opinions in the industry differ on whether this statement is justified or not, but at least Google to changed this. If Google did not implement major steps towards embracing comparison sites, the fine would have been increased by around 5% of its worldwide revenue per year. Google then initiated those steps with the launch of the CSS program.

You can read whole statement of the European Commission here.

In short, we offer a tool that saves up to 20% of the advertising price based on a legal dispute, which Google lost to the EU.

The simple answer is that google must respect the decision of the European court and allow price comparators, such as us, access to their system. Price comparators can then operate with a margin and sell clicks to their advertiser's websites.

We do not work with margins, instead, we allow our partners to continue to advertise in the same way, the margin, which is up to 20%, remains with the partner. Therefore, the advertiser can get 20% more results for same budget.

CSS Partners can place Shopping Ads for their customers in Google. CSS partners other than Google CSS can be used for this purpose, thus saving the 20% Google margin. An existing Merchant Center is converted to a CSS Partner, or a completely new Merchant Center can be created for the customer. A merchant can also use several CSS’s at the same time.

A Comparison Shopping Service (CSS) partner is a comparison site: a website that collects prices from different webshops with the aim of directing its visitors to these webshops. Google Shopping (found under the “Shopping” tab on the search results page) is actually the Google CSS. In order to comply with EU directives, Google has separated its comparison site and created its own company. This means that Google Shopping, as a separate comparison site, is also a CSS that places Shopping ads on the Google search results page. Other comparison sites can also currently buy Shopping ads on Google on behalf of web shops. Such a Shopping ad looks exactly like a Shopping ad from Google, but instead of a link with “from Google”, there is a link “from [CSS name]” at the bottom of the ad. This is the only difference. When the visitor clicks on the ad, he is simply redirected directly to the webshop that the CSS advertises. Only when he clicks on the link “From [CSS name]” will the searcher be taken to a CSS comparison page and not to the Google Shopping tab (the Google comparison page). In order to compete fairly with Google Shopping CSS, Google gives these CSS partners a margin advantage of up to 20%.

See pricing above, we offer multiple choices. You can find full pricing here.

After changing to our CSS, we see overall product overviews and error messages related to the given account (e.g. in case of rejection of items by Google). We can also create a new account for you, in which case we need your XML feed that contains the products.

Therefore, we only need the Merchant Center ID number and your confirmation of the CSS change from the middle of the given Merchant Center. We do not process or store sensitive data (prices per click, product traffic, price statistics). Our terms of use also include data confidentiality agreement.

We believe that the best data, in terms of quantity and scope, has the Google system itself. For this reason, we do not provide other services that would try to optimize and influence the already optimized display of ads, thereby increasing the price of the verteco.shop CSS service.

For that reason, we provide only connection to verteco.shop CSS, under the most favorable conditions on the market.

If you need advice on campaign management, do not hesitate to contact us, we will be happy to recommend an expert in your location

You can visit CSS site here : css.verteco.shop, but keep in mind that service we provide is based on providing more effective CPC for your advertising in Google Shopping Ads, not providing website traffic from our price comparison website.

No, support from Google does not end, we do not even interfere with the Google Ads account.

Sure, we do not need to access any data in your advertising account, only your Merchant Center ID.

You or your agency can provide that to us. We also cooperate with multiple freelancers and agencies, which manage ads for their clients. Feel free to contact us.

No, campaigns remain in the same settings as before, as long as you stay with the same Merchant Center.