Verteco Komplet
LiveVerteco Margin
Bid for profit, not just for sales.
Margin joins three sources per product: your margins sheet (a CSV with cost price or margin %, started from a template that lists your products and prices), the feed snapshot for the selling price, and your uploaded Google Ads product report for clicks, cost, conversions and conversion value. From these it computes gross profit, profit after ad cost and POAS, sorts products into High, Medium, Low and Negative margin tiers with editable thresholds, and gives a recommendation per product – increase bids, decrease bids, pause review or keep – with the reason. Tiers can be published as a custom label (custom_label_2 by default) through the hosted supplemental feed; the bid recommendations are recommendations only – nothing is written to Google Ads.
ROAS treats a 10 % margin product and a 50 % margin product the same, so bidding on ROAS alone funds sales that lose money. Margin is for merchants who know their cost prices and want profit per product, POAS and bid recommendations built from them, with nothing written to Google Ads.
What you get
Margin is part of your verteco.shop CSS subscription at €19/month per e-shop – there is no separate licence or add-on fee.
- Margins sheet upload (cost price or margin %) with a CSV template filled with your product ids and prices
- Profit, gross profit and POAS per product from margins, feed price and the Google Ads report
- Margin tiers High / Medium / Low / Negative with editable thresholds, published as a custom label
- Bid recommendations with reasons – increase, decrease, pause review, keep – also as CSV
- Recommendations only – nothing is changed in Google Ads
What Margin reads today
Margin joins three sources per product. Your margins sheet: a CSV with one row per product id and a cost price or a margin percentage, started from a template Margin fills with your product ids and prices. The daily feed snapshot: the selling price, sale price when set, title and link. Your uploaded Google Ads product report: clicks, cost, conversions, conversion value and impression share. From these it computes the margin fraction, margin_pct divided by 100 or (price minus cost price) divided by price; gross profit as conversion value times the margin fraction; profit as gross profit minus ad cost; and POAS, profit on ad spend, as gross profit divided by ad cost. Everything is recomputed on request; only settings and the published stamp are stored.
How tiers and recommendations work, step by step
Download the margins template, fill cost_price or margin_pct and upload it; the Academy article lists the accepted columns, delimiters and number formats. Upload the Google Ads product report. Margin sorts products into High, Medium, Low and Negative margin tiers with editable thresholds, High from 40 % and Medium from 20 % by default, and gives each product a recommendation, increase bids, decrease bids, pause review or keep, with the reason, using a POAS target of 2.0 and a minimum of 10 clicks by default so thin data is not over-read. Tiers can be published to a custom label slot, custom_label_2 by default, through the hosted supplemental feed; large label writes run as a background job. Recommendations download as CSV.
What it changes in Google Ads
Nothing is written to Google Ads: the bid recommendations are recommendations only, and you apply them in your campaigns. What Margin can publish is the tier as a custom label, after you choose to; Merchant Center merges it in after fetching the supplemental feed and Google Ads sees it within hours. You then subdivide product groups or Performance Max listing groups by Custom label 2 and set bids or budgets per margin tier: more for High, less or excluded for Negative. Your primary feed, prices and cost data stay in your systems; the margins sheet is stored as an upload, the last five per shop, and replaced by newer ones.
Frequently asked questions
What is POAS and how is it different from ROAS?
ROAS is conversion value divided by ad cost; it ignores what the goods cost you. POAS, profit on ad spend, is gross profit divided by ad cost, where gross profit is conversion value times your margin fraction. A product can have a high ROAS and a POAS below 1, meaning the ads cost more than the margin they generated.
Is Margin included in the €19 subscription?
Yes. Margin is part of Verteco Komplet and included in the verteco.shop CSS subscription of €19 per month or €199 per year per shop, together with the hosted supplemental feed that publishes the tiers. There is no per-product or per-upload charge.
What does the margins CSV need to contain?
One row per product with id exactly as in your feed and either cost_price or margin_pct; price and currency are optional. CSV, TSV or TXT up to 20 MB, comma, semicolon, tab or pipe separated, UTF-8 or Windows-1250, decimal commas or dots. The template Margin offers already lists your product ids and prices.
Does Margin change my bids in Google Ads?
No. The recommendations, increase, decrease, pause review or keep, are shown with their reason and exported as CSV; nothing is written to Google Ads. If you publish the margin tier as a custom label, that goes through the hosted supplemental feed, and you set bids per tier in your product groups yourself.
What happens without a Google Ads connection?
Margin works from the Google Ads product report you upload and your margins sheet, so no connection is needed; results are as current as the newest upload. A connection that reads the report automatically is planned. Writing bids back to Google Ads is not planned; the tool is built to recommend.
Verteco Komplet
Every merchant tool included in one CSS price
Access to verteco.shop CSS costs 19 EUR per month. There are no other costs associated with using our CSS service.