Verteco Komplet
LiveVerteco Lineup
Pick your starters, bench the rest.
Lineup sorts the products in the Google Ads product report you upload into four tiers – Top performers, Steady, Potential and Idle – from clicks, conversions and ROAS, with thresholds you can edit; feed products missing from the report are shown as No data. The tier is written to a custom label (custom_label_0 by default) and published through the hosted supplemental feed, so each tier can get its own listing group, bid or campaign in Google Ads. A second label slot holds your own per-product tags, such as promo or season.
Every product in a Shopping or Performance Max campaign gets the same treatment unless custom labels tell Google Ads otherwise. Lineup is for merchants who want to separate products that convert from products that only cost clicks, using the Google Ads data they already have.
What you get
Lineup is part of your verteco.shop CSS subscription at €19/month per e-shop – there is no separate licence or add-on fee.
- Four tiers – Top performers, Steady, Potential, Idle – from your uploaded Google Ads product report
- Editable thresholds: minimum clicks, minimum conversions, ROAS target
- Tier published as a custom label through the hosted supplemental feed
- Your own per-product tags in a second label slot, with a small tag manager
- Instructions for subdividing listing groups by the label in Google Ads; nothing is fetched from Google
What Lineup reads today
Lineup reads the Google Ads product report you upload: one row per Item ID with impressions, clicks, cost, conversions and conversion value for the period. It joins the report with the daily feed snapshot for title, brand, product type and price. Feed products the report does not mention appear as No data, which is a useful list on its own. Nothing is fetched from Google Ads; the report is a CSV export, and the Academy article on exporting the Google Ads product report explains which report and columns to use. The last five uploads are kept per shop, and Lineup works with the newest one.
How the four tiers work, step by step
Lineup sorts every product in the report into four tiers from three thresholds you can edit. Top performers have at least the minimum conversions (default 2) and a ROAS at or above the target (default 3.0). Steady products have at least one conversion and at least the minimum clicks (default 10) but miss the Top thresholds. Potential products have clicks but no conversion yet, or fewer than the minimum clicks. Idle products have impressions but no clicks, or nothing at all. The tier is written to one custom label slot, custom_label_0 by default, through the hosted supplemental feed; a second slot, custom_label_1 by default, holds your own tags such as promo or season, managed in a small tag manager.
What it changes in Google Ads
Lineup does not write to Google Ads. It publishes the tier as a custom label through the supplemental feed; after Merchant Center fetches that feed the label is on the product, and Google Ads sees it within hours. You then subdivide the product groups of a Shopping campaign, or the listing groups of a Performance Max asset group, by Custom label 0 and set bids, budgets or exclusions per tier; the tool page gives the steps. Because the label value is stable text such as Top performers, your product groups keep working when a newer report moves products between tiers. Your primary feed is never modified.
Frequently asked questions
How do I use custom labels in Google Shopping campaigns?
Custom labels are five feed attributes, custom_label_0 to custom_label_4, that shoppers never see. In a Shopping campaign open Product groups, subdivide All products by Custom label 0 and set a bid or exclusion per value. In Performance Max subdivide the listing groups of an asset group the same way. Lineup fills one slot with the tier.
How do I export the Google Ads product report that Lineup needs?
In Google Ads open a Shopping or Performance Max campaign, choose Products, set the date range and download as CSV; or use the Report editor's predefined Shopping report by Item ID. Item ID is required; impressions, clicks, cost, conversions and conversion value are recommended. Files up to 20 MB are accepted.
Is Lineup included in the €19 per month CSS price?
Yes. Lineup is part of Verteco Komplet and included in the verteco.shop CSS subscription of €19 per month or €199 per year per shop, together with the hosted supplemental feed that publishes the labels. Nothing is charged per label, product or upload.
Does Lineup change my feed or my Google Ads account?
No. The tier is published through a separate supplemental feed hosted by Komplet, which Merchant Center merges into your products by id. Your primary feed, campaigns, bids and budgets stay as they are until you subdivide product groups by the label yourself. Nothing is written to Google Ads.
What happens without a Google Ads connection?
Lineup works entirely from the report you upload, so it needs no connection. Tiers are as current as your last upload, so re-upload after each period you want to evaluate. A Google connection that reads the same report automatically is planned; the tiers and labels will stay the same.
Verteco Komplet
Every merchant tool included in one CSS price
Access to verteco.shop CSS costs 19 EUR per month. There are no other costs associated with using our CSS service.