Verteco Komplet
LiveVerteco Switchover
A guided switchover with typical switch times.
Switchover shows your switch as a timeline – requested, approved in Merchant Center, active in the CSS, products served – built from the account and product data Google reports to verteco.shop as your CSS. Alongside it you get a checklist to tick off, guidance for each step with the Merchant Center paths, the two switch modes (switching your existing account or a sub-account under the verteco.shop MCA), and notes on multi-client accounts and on feeds for countries outside Europe. The typical switch time is the median of all verteco.shop switches, computed anonymously and recomputed daily.
A CSS switch is a short process with a few steps in Merchant Center, and the uncertainty is mostly about where you are in it. Switchover is for merchants moving their Merchant Center account to the verteco.shop CSS who want to see each step, what it needs and how long switches typically take.
What you get
Switchover is part of your verteco.shop CSS subscription at €19/month per e-shop – there is no separate licence or add-on fee.
- Timeline from request to products served, from the data Google reports to our CSS
- Checklist: admin e-mail, request accepted, CSS for free listings, feed URL, supplemental feed
- Guidance per step with Merchant Center paths and the two switch modes (own account or MCA sub-account)
- Typical switch time: anonymous median across verteco.shop switches, recomputed daily
- What changes and what stays after the switch; notes on MCA accounts and non-European feeds
What Switchover reads today
Switchover reads the data Google reports to verteco.shop as your CSS, and your merchant record. From these it draws a timeline with four stages: Requested, from when your shop was created at verteco.shop and its lifecycle status; Approved in Merchant Center, when your account first appears in the CSS account data Google provides; Active in the CSS, when the account is present with Google's automatic Active label; and Products served, when products matched to your shop appear in the CSS product data. The typical switch time is the median of approval date minus request date across all verteco.shop switches, computed anonymously in a background job and recomputed once a day. Nothing is read from your Google Ads account.
How the switch works, step by step
The verteco.shop team sends the switch request to your Merchant Center id. An administrator of the account opens Settings, Comparison shopping services, and accepts it. Switchover gives you a checklist: admin e-mail confirmed, request accepted, CSS for free listings chosen, feed URL entered in Komplet, supplemental feed added, each with guidance and the Merchant Center paths. Two switch modes are described: the full switch of your own account, the standard path that leaves ownership with you, or a sub-account under the verteco.shop multi-client account, used by shops without a Merchant Center or for A/B tests. Notes cover multi-client accounts, where the MCA administrators accept the request, and feeds for countries outside Europe.
What changes in Merchant Center and Google Ads
After acceptance, Merchant Center lists verteco.shop as the CSS of the account and your Shopping ads show By verteco.shop instead of By Google. Ads keep running while Google applies the change; no campaign needs pausing and no feed re-uploading. Your Merchant Center id, product data, feeds, Google Ads campaigns, bids, budgets, targeting and conversion tracking stay as they are, and click costs are still billed by Google Ads. Free product listings keep a separate CSS setting, which the checklist includes. The switch gives verteco.shop no access to your Google Ads account, and you can change the CSS again at any time on the same page.
Frequently asked questions
How do I switch my CSS partner in Merchant Center?
Give verteco.shop your Merchant Center id. The team sends a request; Google e-mails the administrators and lists it under Settings, Comparison shopping services. Sign in with the Admin role and choose Accept. The page then shows verteco.shop as the CSS. Switchover tracks the stages and tells you what to do next.
How long does a CSS switch take?
Switchover shows the typical time as the median of all verteco.shop switches from request to approval, computed anonymously and recomputed daily; the figure in the app is the current one. The approval itself takes a minute in Merchant Center; the rest is Google applying the change and listing your products.
Is Switchover included in the €19 subscription?
Yes. Switchover is part of Verteco Komplet, included in the verteco.shop CSS subscription of €19 per month or €199 per year per shop. The CSS switch itself carries no charge; the fee is billed by verteco.shop, not through Google Ads, and click costs stay with Google Ads.
Does the switch change my campaigns or my feed?
No. The CSS of the account changes and the line under your ads changes to By verteco.shop. Campaigns, product groups, bids, budgets, conversion tracking, feeds and your Merchant Center id stay the same. Ads keep running during the switch, and you can switch back at any time.
What if the request does not appear in Merchant Center?
Check that you are looking at the account whose id you gave us. If the account is a sub-account of a multi-client account, the CSS setting belongs to the MCA and its administrators receive the request. Old requests disappear from the list; send your Merchant Center id to [email protected] and it is sent again.
Verteco Komplet
Every merchant tool included in one CSS price
Access to verteco.shop CSS costs 19 EUR per month. There are no other costs associated with using our CSS service.