Verteco Komplet
LiveVerteco Checkup
Eleven checks and a score for your Google Ads product report.
Checkup runs eleven checks over the Google Ads product report you upload, combined with your feed snapshot and, when uploaded, your margins sheet: conversion tracking, products shown but never clicked, feed products without impressions, spend without conversions, spend concentration, CPC outliers, click-through rate, ROAS below break-even, report-to-feed match, product identifiers and out-of-stock products with spend. Each check passes, warns or fails with the numbers behind it and up to 25 example products, and the weighted result is a 0–100 score with a grade and a run history. Without a report you get a ten-question manual checklist instead.
Shopping accounts drift: tracking breaks, a few products absorb most of the budget, and half the feed never gets an impression. Checkup is a Google Ads product report audit for merchants and agencies who want a scored, repeatable review of their own data without granting account access.
What you get
Checkup is part of your verteco.shop CSS subscription at €19/month per e-shop – there is no separate licence or add-on fee.
- Eleven pass / warn / fail checks with the numbers behind each one and example products
- Score 0–100 with a grade from A to F and a history of previous runs
- Break-even ROAS from your margins sheet when you upload one
- Findings as CSV download; re-run at any time after a new upload
- Ten-question manual checklist for shops without a report yet
What Checkup reads today
Checkup reads three inputs that are already in Komplet: the latest uploaded Google Ads product report, the daily feed snapshot and, when you have uploaded one, your margins sheet. It runs eleven checks: conversion tracking present, products shown but never clicked, feed products without impressions, spend without conversions, spend concentration, CPC outliers, click-through rate, ROAS below break-even, report-to-feed match, product identifiers, and out-of-stock products that still spend. Each check passes, warns or fails with the numbers behind it and up to 25 example products, or reports no data when the input is missing. The break-even ROAS comes from your margins sheet. No Google connection is involved.
How the audit works, step by step
Export the Google Ads product report, one row per Item ID with impressions, clicks, cost, conversions and conversion value, and upload it in Checkup; optionally upload the margins CSV too. The checks run in the request, or as a background job for shops with more than 5,000 feed products. The eleven results are weighted into a 0 to 100 score with a grade: A from 90, B from 75, C from 60, D from 40, F below. The result is stored with a run history, so you can re-run after fixing something and compare. Findings download as CSV. Shops without a report get a ten-question manual checklist instead, with the answers saved per shop.
What it changes in Google Ads
Checkup changes nothing in Google Ads or Merchant Center; it reads the exported data and tells you where to look. The fixes follow the check: conversion tracking in Google Ads, identifiers and availability in the feed, spend concentration and spend without conversions in your product groups or in Lineup's tiers, ROAS below break-even in Margin's recommendations, products without impressions in Feedpulse and Feed Tuner. A new upload after the changes gives the next score for the history. The free account checkup for shops that are not clients yet is a separate form on verteco.shop.
Frequently asked questions
How do I export the Google Ads product report for Checkup?
In Google Ads open Reports, Predefined reports, Shopping, Product ID, or open a Shopping or Performance Max campaign and choose Products. Set the date range and download as CSV, up to 20 MB. Item ID is required; impressions, clicks, cost, conversions and conversion value make all eleven checks possible.
Is Checkup included in the €19 subscription?
Yes. Checkup is part of Verteco Komplet and included in the verteco.shop CSS subscription of €19 per month or €199 per year per shop. You can re-run it as often as you upload a new report; the run history is kept per shop.
Does Checkup need access to my Google Ads account?
No. It works only on the report you export and upload, your feed snapshot and your optional margins sheet. There is no Google connection today, so nothing is read from or written to your account. Reading the report directly is planned for a later connection.
What is the break-even ROAS check?
Break-even ROAS is the return on ad spend at which a product's gross margin exactly covers its ad cost. Checkup computes it from the cost price or margin percentage in your uploaded margins sheet and flags products whose ROAS in the report is below it. Without a margins sheet the check reports no data.
What do I get without a report?
A ten-question manual checklist covering the same areas, with your answers saved per shop, plus the upload form. It is a starting point for shops that have not run Shopping ads yet or cannot export a report right away; the scored audit becomes available with the first upload.
Verteco Komplet
Every merchant tool included in one CSS price
Access to verteco.shop CSS costs 19 EUR per month. There are no other costs associated with using our CSS service.