Verteco Komplet
LiveVerteco Cockpit
Every click, cost and sale per product.
Cockpit shows the Google Ads product report you upload per product – impressions, clicks, CTR, cost, conversions, conversion value and ROAS for the report period – joined with your feed snapshot for title, brand, product type, price and link. You get KPI tiles, the top products by cost, clicks and conversion value, products that cost money without converting, breakdowns by brand and product type, and how much of your feed gets traffic at all. Google Ads is not connected yet: the report is a CSV you upload, and the CSS signals shown next to it (Google’s automatic account labels, your products in the verteco.shop CSS feed) come from our own CSS sync.
Google Ads shows product performance inside a campaign, but merchants usually want the answer per product across the account, joined with what the feed says about it. Cockpit is a product-level dashboard for merchants and agencies who want clicks, cost and sales per product in one view.
What you get
Cockpit is part of your verteco.shop CSS subscription at €19/month per e-shop – there is no separate licence or add-on fee.
- KPI tiles for the report period: impressions, clicks, CTR, cost, conversions, conversion value, ROAS
- Top products by cost, clicks and conversion value; products with spend and no conversions
- Breakdowns by brand and first-level product type with the share of cost and of conversion value
- Feed coverage: which feed products get no impressions at all
- CSV export; report uploaded as CSV – no Google Ads connection yet
What Cockpit reads today
Cockpit reads the Google Ads product report you upload: Reports, Predefined reports, Shopping, Product ID, one row per product and day. The rows are aggregated per product and joined with the daily feed snapshot for title, brand, product type, price and link. The report is a CSV export of up to 20 MB; the import handles UTF-16, tab separators, title lines above the header, Total rows and the column names of English, Czech, Slovak, German and Polish exports. Next to the report Cockpit shows two CSS signals from verteco.shop's own CSS sync: the automatic account labels Google assigns to your Merchant Center account and the number of your products in the verteco.shop CSS feed. There is no Google Ads connection yet.
How the dashboard is built, step by step
Upload the report; the newest upload is shown and the last five are kept per shop. Cockpit shows KPI tiles for the report period: impressions, clicks, CTR, cost, conversions, conversion value and ROAS. Below them are the top products by cost, by clicks and by conversion value, the products that cost money without converting, and breakdowns by brand and by first-level product type with each one's share of cost and of conversion value. A feed coverage figure tells you how many feed products appear in the report at all, which is usually the first surprise. Everything is recomputed from the upload and the snapshot on request and exports as CSV.
What it changes in Google Ads
Cockpit changes nothing in Google Ads or Merchant Center. It is a reading tool, and the actions follow in the other Komplet tools: products with spend and no conversions are the input for Lineup tiers and Margin's bid recommendations; products with no impressions are the input for Feedpulse and Feed Tuner. The CSS signals show the state of your account under the verteco.shop CSS, independent of the report. Because the report is uploaded, the dashboard covers exactly the period and campaigns you exported; re-upload for a new period and the tiles update.
Frequently asked questions
How do I export the Google Ads product report for Cockpit?
In Google Ads open Reports, then Predefined reports, Shopping, Product ID, set the date range and download as CSV. Alternatively open a Shopping or Performance Max campaign, choose Products and use the download icon. Item ID is required; impressions, clicks, cost, conversions, conversion value and Day are recommended.
Is Cockpit included in the €19 CSS subscription?
Yes. Cockpit is part of Verteco Komplet and included in the verteco.shop CSS subscription of €19 per month or €199 per year per shop. There is no reporting add-on, no per-upload charge and no limit on how often you upload a new report.
Does Cockpit connect to my Google Ads account?
Not yet. Today the report is a CSV you upload, so Komplet needs no access to your Google Ads account. A Google connection that reads the same report on a schedule is planned; the dashboard will stay the same, only the upload step will go away.
Why does Cockpit show fewer products than my feed has?
Google Ads reports only products that had at least one impression in the period you exported. Cockpit's feed coverage figure makes this visible: feed products missing from the report got no traffic at all. That list often matters more than the top products, because it shows where the feed or the campaign structure leaves products out.
What are the CSS signals next to the report?
Google provides each CSS with account and product data of the merchants it serves. verteco.shop syncs this, and Cockpit shows the part matched to your shop: Google's automatic account labels and how many of your products are in the verteco.shop CSS feed. They confirm that the switch is active and your products are served.
Verteco Komplet
Every merchant tool included in one CSS price
Access to verteco.shop CSS costs 19 EUR per month. There are no other costs associated with using our CSS service.