Verteco Komplet

Daily health score for your product feed.

Feedpulse checks your Merchant Center every day and reports approved, disapproved and warning items. You see the most frequent issues with a link to Google's help for each one, and you get an e-mail when the numbers get worse.

Tune titles, labels and attributes in bulk, without touching your feed.

Feed Tuner scores your product titles and suggests improved versions built from the attributes already in your feed, such as brand, product type, colour and size. Approved changes are published through a supplemental feed hosted by us, so your primary feed stays untouched. You add the supplemental feed once in Merchant Center.

Pick your starters, bench the rest.

Lineup sorts your products into performance groups based on clicks and return on ad spend over the last 30 days. The group is written to a custom label through the hosted supplemental feed, so you can give strong and weak products separate campaigns and budgets. Thresholds are adjustable.

Know if you are below, at or above the market, per product.

Price Position compares each product's price with the Google price benchmark from your Merchant Center report and classifies it as below, at or above the benchmark. The result can be written to a custom label so you can bid differently on overpriced products. A filter shows products priced below the benchmark that get no impressions.

Every click, cost and sale per product.

Cockpit shows impressions, clicks, click-through rate and item status per product for the last 7 or 30 days. With a connected Google Ads account it adds cost, conversions, ROAS, search terms and the split of Performance Max spend by channel, including the CPC trend before and after your CSS switch.

Catch problems before they cost you clicks.

Radar watches the metrics in your dashboard and e-mails you when something changes significantly: a drop in CTR or ROAS, a rise in CPC, or a jump in disapproved items. You choose the thresholds.

Your Google Ads account audited and scored in two minutes.

Checkup runs a set of checks over your Google Ads account and lists what is missing or misconfigured for Shopping and Performance Max campaigns. Each finding comes with a short explanation and a recommended next step.

Run the test. Read the verdict.

Verdict guides you through testing verteco.shop CSS on a single campaign before you switch everything, using a Google Ads user-bucket split or a second Merchant Center. It tracks the CPC of both variants and turns the result into a savings forecast for your whole account.

Split-test titles and images per product, with the stats to prove it.

Product Lab lets you test two versions of a product title or image on part of your catalogue. Impressions and click-through rate are compared from your Merchant Center reports and the result is evaluated after 14 days, before you roll the change out to the whole catalogue.

Your product feed, converted for Microsoft Shopping.

Crossfeed turns your optimised supplemental feed into a feed in the format Microsoft Merchant Center expects, so the same product data can run in Bing Shopping. You add the export URL in Microsoft Merchant Center; campaign management stays with you or your agency.

A guided switchover with a time promise.

Switchover walks you through the CSS switch: entering your Merchant Center ID, choosing the switch mode, approving the request in Merchant Center and confirming that verteco.shop is active. Every step shows its current status, and the time from request to active CSS is measured.

Your shop window on our comparison site.

Vitrine shows how your products appear on css.verteco.shop, the verteco.shop comparison site, and how many impressions and clicks they get there. You see the statistics for your shop and can check that your listing is complete.

Multi-client dashboard, billing and white-label reports.

Partner Desk gives marketing agencies one view of all their clients' Merchant Centers: switch status, feed health and performance side by side. Agencies register a partner code, see their tier and commission, and can export client reports. Access rights are limited to what each client allows.

Guides, webinars and answers, in your language.

Academy collects the guides you need for the CSS switch and the tools: approving the switch request in Merchant Center, switch modes and multi-client accounts, free listings, non-EU feeds and the CSS A/B test. Recorded webinars and videos are included.

Background removal and templates in bulk.

Image Maker generates product images from your feed data using templates: product photo, price and a badge on a consistent background. You approve images product by product and they are published as an alternative image link through the supplemental feed, for use in Performance Max and Demand Gen.

Bid for profit, not just for sales.

Margin turns your performance data into bidding recommendations: which product groups to raise or lower, and which products to separate by margin. Margins come from a CSV you upload and are written to a profit label through the supplemental feed. Recommendations are applied only after you approve them.