Verteco Komplet

Health score and issue list for your product feed.

Feedpulse scores the daily snapshot of your product feed from 0 to 100: required and recommended Google Shopping attributes, GTIN or brand + MPN, title and description length, promotional or all-caps titles, missing or reused images, price and availability errors, the out-of-stock share and duplicate ids. Every finding lists the affected products with a link to the matching Merchant Center help article; the check runs again after each feed import, once a day or when you press Recheck now, and a 30-day history shows the trend. Google’s own item disapprovals are not included – that needs a Merchant Center connection, which is not available yet.

Title scores, suggestions and attribute gaps, without touching your feed.

Feed Tuner scores every product title from 0 to 100 against the attributes your feed already carries – brand, product type, colour, size, material, gender, 70–150 characters, no promotional text, no repeated words – and builds a suggested title per product from a pattern you choose, such as Brand + Title, or your own template. Suggestions you approve, one by one or in bulk, are published as title overrides through the supplemental feed Komplet hosts; your own feed is never modified. A missing-attribute report (brand, GTIN, colour, size) downloads as CSV.

Pick your starters, bench the rest.

Lineup sorts the products in the Google Ads product report you upload into four tiers – Top performers, Steady, Potential and Idle – from clicks, conversions and ROAS, with thresholds you can edit; feed products missing from the report are shown as No data. The tier is written to a custom label (custom_label_0 by default) and published through the hosted supplemental feed, so each tier can get its own listing group, bid or campaign in Google Ads. A second label slot holds your own per-product tags, such as promo or season.

See where your price stands in the market.

Price Position reads the Merchant Center price competitiveness report you upload and classifies every offer with a benchmark price as below, at or above market, around a ±1 % band you can change. Each row is joined with your feed snapshot for title, brand, product type and the current price, and is flagged when the feed price has moved away from the price in the report. The class can be published to a custom label (custom_label_3 by default) through the hosted supplemental feed, and the classified list downloads as CSV.

Every click, cost and sale per product.

Cockpit shows the Google Ads product report you upload per product – impressions, clicks, CTR, cost, conversions, conversion value and ROAS for the report period – joined with your feed snapshot for title, brand, product type, price and link. You get KPI tiles, the top products by cost, clicks and conversion value, products that cost money without converting, breakdowns by brand and product type, and how much of your feed gets traffic at all. Google Ads is not connected yet: the report is a CSV you upload, and the CSS signals shown next to it (Google’s automatic account labels, your products in the verteco.shop CSS feed) come from our own CSS sync.

Catch problems before they cost you clicks.

Radar compares the daily feed snapshot – and the latest uploaded Google Ads report when there is one – with a stored baseline and raises alerts when the product count drops, the out-of-stock share rises, the feed fetch fails or too many feed products get no impressions; Feedpulse adds score drops and missing images or prices. Thresholds are set per shop. Open alerts are listed in the app and mailed once a day in one digest to your account e-mail; item disapprovals from Merchant Center are not included yet, because there is no Google connection.

Eleven checks and a score for your Google Ads product report.

Checkup runs eleven checks over the Google Ads product report you upload, combined with your feed snapshot and, when uploaded, your margins sheet: conversion tracking, products shown but never clicked, feed products without impressions, spend without conversions, spend concentration, CPC outliers, click-through rate, ROAS below break-even, report-to-feed match, product identifiers and out-of-stock products with spend. Each check passes, warns or fails with the numbers behind it and up to 25 example products, and the weighted result is a 0–100 score with a grade and a run history. Without a report you get a ten-question manual checklist instead.

Run the test. Read the verdict.

Verdict has four parts: a savings calculator from your monthly Shopping spend and average CPC, with break-even against the €19/month CSS fee; a guide to two A/B test designs – a Google Ads experiment with a user-based split, or two Merchant Center accounts with parallel campaigns – with duration guidance and what to compare; a results form where you enter impressions, clicks, cost and optional conversions for both arms and get the CPC and CTR differences with significance tests and a verdict; and a forecast of extra clicks or savings computed from your uploaded Google Ads product report. All numbers are typed in or uploaded by you – nothing is read from Google Ads yet.

Before/after title tests per product, with the stats to prove it.

Product Lab tests a new title on up to 200 chosen products: starting the experiment publishes the variant-B titles through the hosted supplemental feed and snapshots each product’s impressions, clicks, cost and conversions from your latest Google Ads report as the baseline. When you upload a report covering the days after the start, the tool compares before and after per product and in aggregate, runs a two-proportion z-test on CTR and gives a verdict; stop restores the previous titles, adopt keeps variant B live. Google serves one title per product at a time, so this is a sequential before/after comparison rather than a simultaneous split, and image variants are out of scope.

Your product feed, converted for Microsoft Shopping.

Crossfeed converts the daily snapshot of your Google Shopping feed into a tab-delimited file with Microsoft Merchant Center’s attribute names, with the Komplet custom labels and approved titles applied. The page shows what is exported, what is skipped and why (missing id, title, link or price, out of stock, another currency), warnings Microsoft may reject or truncate, a preview of the converted items and the import steps. Today the export is a file you download and upload in Microsoft Merchant Center; a hosted feed URL that Microsoft fetches on a schedule is planned.

A guided switchover with typical switch times.

Switchover shows your switch as a timeline – requested, approved in Merchant Center, active in the CSS, products served – built from the account and product data Google reports to verteco.shop as your CSS. Alongside it you get a checklist to tick off, guidance for each step with the Merchant Center paths, the two switch modes (switching your existing account or a sub-account under the verteco.shop MCA), and notes on multi-client accounts and on feeds for countries outside Europe. The typical switch time is the median of all verteco.shop switches, computed anonymously and recomputed daily.

Your listing status on our comparison site.

Vitrine checks whether your shop is listed in the merchant directory of css.verteco.shop, the verteco.shop comparison site, and links to your shop page there. It shows what Komplet knows locally – feed status, products in the snapshot and the products Google reports for your shop under our CSS – and explains how to find comparison-site visitors in Google Analytics 4 as referral traffic. Impressions and clicks measured on the comparison site itself are not shown yet; that comes with the Google connection.

Multi-client dashboard and white-label client reports.

Partner Desk is for accounts that see more than one shop: a client table with plan, subscription status, feed status and item count, Feedpulse score, open alerts and the newest Google Ads upload with its cost total, with search, filters, sorting and a CSV export. It adds an aggregated savings estimate per currency (the Verdict formula over your clients’ uploaded reports), a partner tier computed from the number of active shops, and a printable white-label report per client with your agency name, logo and footer line. Registration, commission and invoicing of the formal partner programme live at partners.verteco.shop, not here.

Guides and answers for the CSS switch and the Komplet tools.

Academy is the help centre inside the app: thirteen articles on what the CSS switch changes, approving the request in Merchant Center, full switch versus MCA association, the CSS for free listings, adding the supplemental feed, exporting the Google Ads and price competitiveness reports, preparing a margins CSV, running a CSS A/B test, custom labels in your campaign structure, importing a feed into Microsoft Merchant Center, what Komplet reads and stores, and contact and support. Articles are searchable; they are written in English while the interface follows your language. Webinar recordings are listed once they exist – there are no placeholder entries.

Product image cards from your feed, in bulk.

Image Maker draws a 1080 px SVG card per product from your feed snapshot: the product photo, the brand line, a wrapped title and a price badge (sale price with the regular price struck through) on a frame in your colours, in 1:1 or 4:5. You pick products from a searchable list and download single cards or open up to 24 at once as a batch for printing or saving as PNG or PDF through the browser. The cards are files for your own use in ads and social posts – they are not published to Google through the supplemental feed, and automatic background removal is planned but not available yet.

Bid for profit, not just for sales.

Margin joins three sources per product: your margins sheet (a CSV with cost price or margin %, started from a template that lists your products and prices), the feed snapshot for the selling price, and your uploaded Google Ads product report for clicks, cost, conversions and conversion value. From these it computes gross profit, profit after ad cost and POAS, sorts products into High, Medium, Low and Negative margin tiers with editable thresholds, and gives a recommendation per product – increase bids, decrease bids, pause review or keep – with the reason. Tiers can be published as a custom label (custom_label_2 by default) through the hosted supplemental feed; the bid recommendations are recommendations only – nothing is written to Google Ads.