Verteco Komplet
LiveVerteco Crossfeed
Your product feed, converted for Microsoft Shopping.
Crossfeed converts the daily snapshot of your Google Shopping feed into a tab-delimited file with Microsoft Merchant Center’s attribute names, with the Komplet custom labels and approved titles applied. The page shows what is exported, what is skipped and why (missing id, title, link or price, out of stock, another currency), warnings Microsoft may reject or truncate, a preview of the converted items and the import steps. Today the export is a file you download and upload in Microsoft Merchant Center; a hosted feed URL that Microsoft fetches on a schedule is planned.
Microsoft Shopping accepts feeds that look a lot like Google's, but not exactly, and most shop systems export only the Google version. Crossfeed is for merchants who want to list the same catalogue in Microsoft Merchant Center without maintaining a second feed export.
What you get
Crossfeed is part of your verteco.shop CSS subscription at €19/month per e-shop – there is no separate licence or add-on fee.
- TSV file in Microsoft Merchant Center format, built from your feed snapshot
- Komplet custom labels and approved titles included
- Validation summary: skipped items with the reason, warnings per item, attribute and availability mapping
- Options: include out-of-stock items, choose the export currency
- Download and upload for now – a hosted URL for scheduled fetches is planned
What Crossfeed reads today
Crossfeed reads the daily snapshot of your Google Shopping feed and converts it into a tab-delimited file with Microsoft Merchant Center's attribute names, with the Komplet custom labels and approved title overrides applied. The page shows a validation summary: what is exported, what is skipped and why (missing id, title, link or price; out of stock unless you include it; priced in another currency than the one selected), and warnings for items Microsoft may reject or truncate: missing image_link, missing or unrecognised availability, missing currency, titles over 150 characters, ids over 50 characters, or no brand, GTIN or MPN at all. A paginated preview shows the converted items next to the attribute and availability mapping and the import steps.
How the export works, step by step
Set the two options: include out-of-stock items yes or no, and the currency to export, because one Microsoft feed covers one market and one currency. Read the summary; large catalogues are counted by a background job and the page shows the previous figures as outdated until it has run. Download the TSV, streamed row by row up to 50,000 items. In Microsoft Advertising open Tools, Microsoft Merchant Center, create a store with the verified domain, create a feed with country and language, and upload the file; Microsoft lists its own errors and warnings in the feed summary. The summary is cached per feed fetch, product count, options and label change, so it is recomputed only when one of those moves.
What it changes in Google Ads or Microsoft Merchant Center
Crossfeed changes nothing in Google Ads, Merchant Center or your primary feed; it produces a file. In Microsoft Merchant Center the file becomes a feed you upload, with availability mapped to Microsoft's In Stock, Out of Stock and Preorder. Because the Komplet labels and approved titles are applied, the segmentation you built with Lineup, Price Position or Margin and the titles from Feed Tuner are present on Microsoft from the first import. Today the export is a download you upload manually; a hosted feed URL that Microsoft fetches on a schedule is planned, and the page says so.
Frequently asked questions
Can I use my Google Shopping feed for Microsoft Merchant Center?
Largely yes: Microsoft accepts Google's attribute names in TSV, CSV or XML, with differences in availability values, one market and currency per feed and fewer supported countries. Crossfeed applies those differences, lists what it had to skip and gives you a file ready to upload in Microsoft Merchant Center.
Is Crossfeed included in the €19 subscription?
Yes. Crossfeed is part of Verteco Komplet and included in the verteco.shop CSS subscription of €19 per month or €199 per year per shop. Validation, preview, options and the TSV download are all part of it; there is no per-export charge.
Does Crossfeed change my Google feed?
No. It reads the daily snapshot and writes a separate file in Microsoft's format. Your primary feed, your Merchant Center account and your Google Ads campaigns are untouched. The Komplet custom labels and approved titles are included in the export the same way the hosted supplemental feed publishes them to Google.
Is there a feed URL Microsoft can fetch on a schedule?
Not yet. Today you download the TSV and upload it in Microsoft Merchant Center, or schedule a download from your own hosting. A hosted URL for Microsoft's scheduled fetch is planned and the page states that it is not available; until then, re-download after larger feed changes.
Why are some products skipped?
Items without an id, title, link or price cannot be listed and are skipped; out-of-stock items are skipped unless you turn the option on; items priced in another currency than the selected one are skipped because one Microsoft feed carries one currency. Each skipped group is counted with its reason in the summary.
Verteco Komplet
Every merchant tool included in one CSS price
Access to verteco.shop CSS costs 19 EUR per month. There are no other costs associated with using our CSS service.