Verteco Komplet
LiveVerteco Price Position
See where your price stands in the market.
Price Position reads the Merchant Center price competitiveness report you upload and classifies every offer with a benchmark price as below, at or above market, around a ±1 % band you can change. Each row is joined with your feed snapshot for title, brand, product type and the current price, and is flagged when the feed price has moved away from the price in the report. The class can be published to a custom label (custom_label_3 by default) through the hosted supplemental feed, and the classified list downloads as CSV.
Merchant Center reports a benchmark price for many of your products, but the report is a flat list that is hard to act on. Price Position is for merchants who want to know which products are priced below, at or above the market and use that answer in their bidding.
What you get
Price Position is part of your verteco.shop CSS subscription at €19/month per e-shop – there is no separate licence or add-on fee.
- Below / at / above market per product from the Merchant Center price competitiveness report (CSV upload)
- Adjustable band around the benchmark (±1 % by default)
- Flag for products whose current feed price differs from the report
- Class published as a custom label through the hosted supplemental feed
- Classified list as CSV download; nothing is fetched from Google yet
What Price Position reads today
Price Position reads the Merchant Center price competitiveness report you upload: one row per offer with your price and the benchmark price, downloaded once Market Insights is enabled. Every row with both prices is classified Below, At or Above market around a band of ±1 % by default, adjustable per shop. Each row is joined with the daily feed snapshot for title, brand, product type, link and the current feed price. When the feed price is more than 2 % away from the report's your price, the row is flagged: the report is older than the feed. Products without a benchmark are not in Google's report and therefore not classified. Nothing is fetched from Google yet.
How it works, step by step
Enable Market Insights in Merchant Center, open the price competitiveness report, choose the country and download it as CSV; the Academy article walks through the menu paths. Upload the file in Price Position. The tool classifies each offer, shows the distribution across the three classes and lets you filter by brand or product type. Download the classified list as CSV, or publish the class to a custom label slot, custom_label_3 by default, through the hosted supplemental feed; reports with many rows are published by a background job. The last five uploads per shop are kept and the newest is used; only the band setting and the published stamp are stored.
What it changes in Merchant Center or Google Ads
Price Position writes nothing to Merchant Center or Google Ads and does not change your prices. If you publish the class as a label, Merchant Center merges it into your products after fetching the supplemental feed, and in Google Ads you can subdivide product groups or Performance Max listing groups by Custom label 3: bid up on products priced below market, hold back on products priced above it, or exclude them. Pricing decisions stay in your shop system; the stale flag tells you when to download a fresh report. Your primary feed is never modified.
Frequently asked questions
How do I export the Merchant Center price competitiveness report?
The report belongs to the Market Insights programme. In the classic Merchant Center open Growth, then Manage programs, and enable Market Insights; in Merchant Center Next look for Price competitiveness among the analytics pages. Open the report, choose the country and use the download icon to save a CSV. Price Position reads Item ID plus the price columns.
Is Price Position included in the €19 subscription?
Yes. Price Position is part of Verteco Komplet, included in the verteco.shop CSS subscription of €19 per month or €199 per year per shop. Classification, CSV download and label publishing through the hosted supplemental feed are all part of it.
Does Price Position change my prices or my feed?
No. It reads the report you upload and your feed snapshot, and optionally publishes a class label through a separate supplemental feed. Prices, availability and links are never touched, and nothing is written to Merchant Center or Google Ads. Price changes are made in your shop system.
Why are some products missing from the result?
Google only reports a benchmark where it has enough price data from other merchants for the same product, so products without a benchmark are not in the report at all. Rows with only one price are left unclassified. The result lists exactly the offers Google compared.
What happens without a Merchant Center connection?
Price Position works from the uploaded report, so no connection is needed. The result is as fresh as your last download; the stale flag shows when the feed price has moved more than 2 % away from the report. Reading the report directly from Merchant Center is planned for a later Google connection.
Verteco Komplet
Every merchant tool included in one CSS price
Access to verteco.shop CSS costs 19 EUR per month. There are no other costs associated with using our CSS service.