Verteco Komplet
LiveVerteco Feed Tuner
Title scores, suggestions and attribute gaps, without touching your feed.
Feed Tuner scores every product title from 0 to 100 against the attributes your feed already carries – brand, product type, colour, size, material, gender, 70–150 characters, no promotional text, no repeated words – and builds a suggested title per product from a pattern you choose, such as Brand + Title, or your own template. Suggestions you approve, one by one or in bulk, are published as title overrides through the supplemental feed Komplet hosts; your own feed is never modified. A missing-attribute report (brand, GTIN, colour, size) downloads as CSV.
Product titles decide which searches a Shopping ad can match, and most feeds carry brand, colour or size in attributes that never reach the title. Feed Tuner is a product title optimizer for Google Shopping merchants who want better titles without rebuilding their feed export or giving a tool write access to it.
What you get
Feed Tuner is part of your verteco.shop CSS subscription at €19/month per e-shop – there is no separate licence or add-on fee.
- Title score 0–100 per product, worst titles first, with the reason for each deduction
- Suggested titles from a selectable pattern or your own template, built from your existing feed attributes
- Approve product by product or in bulk; approved titles go out through the hosted supplemental feed, your primary feed stays untouched
- Missing-attribute report (brand, GTIN, colour, size) with CSV download
- Scores use the feed snapshot only – search terms and performance need a Google connection, which is not available yet
What Feed Tuner reads today
Feed Tuner reads the daily snapshot of your product feed and nothing else. For every product it scores the title from 0 to 100: brand present, product-type words present, colour, size, material and gender present when the feed carries them, 70 to 150 characters, not mostly upper case, no promotional text, no repeated words. Checks that cannot apply to a product, such as a brand check when the data has no brand, are left out of its denominator. The catalogue scan runs once per feed snapshot and is cached, so the worst titles are listed first with the reason for each deduction. A missing-attribute report for brand, GTIN, colour and size downloads as CSV.
How title suggestions work, step by step
Pick a pattern such as Brand + Title, or write your own template with the placeholders {brand}, {title}, {color}, {size}, {material} and {product_type}. Feed Tuner builds a suggested title per product from the attributes your feed already has: words already in the title are not repeated, the original wording and casing stay, and the result is cut at a word boundary at Google's 150 characters. You review suggestions one by one or approve them in bulk; approved suggestions become title overrides published through the supplemental feed Komplet hosts for your shop. Large bulk actions run as a background job. Search terms and performance data need a Google connection, which is not available yet.
What it changes in Merchant Center or Google Ads
Your primary feed is never modified. Once you add the hosted supplemental feed in Merchant Center as a scheduled fetch, Google merges the approved titles into the matching products by id after its next fetch, and the new titles show in Merchant Center and in your Shopping and Performance Max ads. Unapproved suggestions change nothing. If you remove an override later, the supplemental feed stops carrying it and Google falls back to the title from your primary feed. Campaigns, bids and budgets are untouched; Product Lab can take the same suggestions into a before/after title test when you want to measure the effect.
Frequently asked questions
Is Feed Tuner included in the €19 subscription?
Yes. Feed Tuner is part of Verteco Komplet, which is included in the verteco.shop CSS subscription of €19 per month or €199 per year per shop. Scoring, suggestions, bulk approval and the missing-attribute CSV are all part of it; there is no per-product or per-feed charge.
Does Feed Tuner change my feed?
No. It reads the daily snapshot of your public feed URL and publishes only the titles you approve, through a separate supplemental feed hosted by Komplet. A supplemental feed overrides attributes of existing products matched by id; it cannot add or remove products or touch prices, availability or links.
How long should a Google Shopping product title be?
Google accepts up to 150 characters. Feed Tuner scores 70 to 150 characters as the target range because shorter titles usually leave out attributes shoppers search for, and the suggestion builder cuts at a word boundary at 150. The most relevant words belong at the front, where they stay visible when Google truncates.
Does Feed Tuner use search terms or performance data?
Not today. Scores and suggestions come from the attributes in your feed only. Search terms and click data live in Google Ads, which Komplet cannot read without a Google connection; that connection is planned. Until then, upload a Google Ads product report to Cockpit or Product Lab to see how changed titles perform.
What happens if I approve a title and want the old one back?
Remove the override in Feed Tuner. The hosted supplemental feed stops carrying that title, and after Google's next scheduled fetch the product shows the title from your primary feed again. Nothing has to change in your shop system, and the approval history stays visible in the tool.
Verteco Komplet
Every merchant tool included in one CSS price
Access to verteco.shop CSS costs 19 EUR per month. There are no other costs associated with using our CSS service.