What it is
Merchant Center compares your prices with the prices other merchants show for the same products and reports a benchmark price per product. It is available where Google has enough data for the product; products without a benchmark are not in the report.
Enable Market Insights
The report belongs to the Market Insights programme. In the classic Merchant Center open Growth, then Manage programs, and enable Market Insights (price competitiveness). In Merchant Center Next look for Price competitiveness among the analytics and performance pages. If you cannot find a price competitiveness page at all, this is the step to check.
Export
- Open the price competitiveness report (Growth, then Price competitiveness in the classic layout).
- Choose the country and the product scope you want to analyse.
- Use the download icon and save the file as CSV.
Columns Komplet reads
Item ID (or Offer ID), Title, Your price (Current price), Benchmark price, Price difference, Currency, Country, Category, Brand and Clicks. Item ID plus at least one price column is required. When the report contains both prices but no difference column, the difference is computed as (your price − benchmark) / benchmark.
Where to upload
The Price Position tool in Komplet takes this report and compares every product with its benchmark. The last five uploads per shop are kept.