Before you start
- A Microsoft Advertising account.
- Ownership of your shop domain verified in Microsoft Merchant Center; Microsoft offers verification through Bing Webmaster Tools or a tag on your site.
- A feed file or a feed URL. Microsoft accepts tab-delimited text (TSV), CSV and XML files that use Google's attribute names, with the differences listed below.
Steps
- In Microsoft Advertising open Tools, then Microsoft Merchant Center, and create a store: store name, destination URL and the domain verification.
- In the store open Feeds and create a feed: name, country and language, and how the data arrives, a file upload or a scheduled download from a URL (http, https or ftp).
- Upload the file or save the URL. Microsoft imports the feed and lists errors and warnings in the feed summary.
- Create a Shopping campaign in Microsoft Advertising and link it to the store. The Google Ads import can bring over the campaign structure; the product data itself comes from Microsoft Merchant Center.
Differences from the Google feed
- Availability values are "In Stock", "Out of Stock" and "Preorder".
- One feed covers one market and one currency.
- Microsoft Merchant Center supports fewer countries than Google Shopping; check the store country list before creating the feed.
- Title length and identifier rules are similar; GTIN, brand and MPN help matching here too.
Crossfeed
The Crossfeed tool in Komplet converts your feed snapshot into a tab-delimited file with Microsoft's attribute names, applies the Komplet custom labels and approved titles, and lists what it had to skip and why. A hosted URL for scheduled fetches is planned; today you download the file and upload it in Microsoft Merchant Center.