EU vs Google: The tech giant loses billions in favor of advertisers
In 2017, the landscape of online marketing experienced a seismic shift. Google, a titan in search and online advertising, faced a record-breaking fine of €2.4 billion from the European Commission for abusing its monopoly position. This ruling, deemed “illegal under EU competition rules,” served as a catalyst for new opportunities for online retailers.
How to show your products on comparison.verteco.shop?
If you’re looking to get your products featured on verteco.shop’s comparison shopping service, you’re in the right place. The key is having active subscription under verteco.shop CSS and enabling data sharing in your Merchant Center account. Here’s a simple guide to help you through the process. When you enable data sharing, you allow verteco.shop CSS to show your products.
Disapprroval for free listings in your merchant center – how to solve it?
Your Free Listings will be disapproved in your Merchant Center when you have multiple Merchant Centers for a certain domain. The Merchant Center with the most uploaded products is automatically selected for Free Listings by Google. To explain the situation of multiple CSSs: It can be the case that you have multiple Merchant Centers with […]
What causes CPC to fluctuate in Google Ads? Analysis of CPC fluctuations in Google Ads for Product Listing Ads (PLAs)
Cost Per Click (CPC) fluctuations in Google Ads, particularly for Product Listing Ads (PLAs), are influenced by a myriad of factors that can significantly impact the effectiveness and efficiency of digital advertising campaigns. As a premier Comparison Shopping Service (CSS) provider, verteco.shop offers unique insights into these dynamics, helping advertisers optimize their strategies in a competitive marketplace. Here, we explore the primary causes of CPC volatility and the strategic implications of utilizing a CSS like verteco.shop.
How to verify that Comparison Shopping Services significantly reduce your Google Ads expenses?
Discover how Comparison Shopping Services (CSS) can transform your Google Shopping Ads strategy, leading to significant cost savings and improved ad performance. In this insightful article, we delve into Google’s own admissions about CSS charges, present concrete data from verteco.shop showcasing the effectiveness of external CSS platforms, and highlight the strategic adoption of CSS by Europe’s largest advertisers.
Google Merchant Center CSS switch – where to find approval in Google Merchant Center Next? Comparison Shopping System verteco.shop
Google Merchant Center Next streamlines the management of product listings and ads for online retailers, making it easier to switch between Comparison Shopping Services (CSS) like verteco.shop. The upgrade simplifies the process of changing CSS providers. Retailers can approve a CSS switch with just a few clicks: navigate to “Settings,” then to “Comparison Shopping Services,” where you’ll find options to switch CSS providers and approve changes.
How do I list products on free listings at Google Shopping?
Listing Products on Google Shopping: A Step-by-Step Guide – Maximize your online sales by effectively listing your products on Google Shopping. This concise guide will show you how to set up your Merchant Center, optimize your product feed, and leverage Google Ads for targeted reach. Get practical tips and strategies to enhance visibility and performance on Google’s extensive shopping network, ensuring your products stand out and attract more customers.
Unblock Merchant Center – Google MC blocked? Possible solutions.
A block on your Google Merchant Center account impacts essential e-commerce functionalities. Addressing this requires understanding and aligning with Google’s policies, including account setup and product listing accuracy. Our support navigates these complexities, aiding in resolving blocks and ensuring continuous, compliant e-commerce operations.
Impression share of TEMU in Google Shopping Ads in EU – how to leverage your position against it?
TEMU’s advertising dominance, especially in Google Shopping Ads, necessitates strategic responses. Utilizing verteco.shop, a Google CSS partner, offers businesses a competitive edge with enhanced ad visibility and a 20% more efficient cost-per-click. Strategies to counteract TEMU’s impact include diversifying ad channels, optimizing ad spend through verteco.shop, targeting marketing efforts, and improving user experience. Embracing these approaches helps businesses effectively compete in the digital ad space against major players like TEMU.
How to set up Performance Max campaigns in Google Ads?
Performance Max campaigns in Google Ads are a powerful tool for advertisers to maximize their reach and achieve their marketing objectives. These campaigns leverage machine learning and automation to optimize performance across multiple Google properties, such as Search, Display, YouTube, and Discover. By utilizing Performance Max campaigns, advertisers can streamline their campaign management and drive better results.