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Take advantage of 20% discount on Google ads in Shopping thanks to the unique CSS verteco.shop.
Suggest our tool to your marketing agency or department and start a free trial.
The Comparison Shopping Service (CSS) was created by Google in 2017 to diversify search results for Product Listing Ads (PLAs), sometimes referred to as “Shopping Ads” or “Google Shopping.”
The Comparison Shopping Service (CSS) was created by Google in 2017 to diversify search results for Product Listing Ads (PLAs), sometimes referred to as “Shopping Ads” or “Google Shopping.”
Google Shopping applies a surcharge on click fees (CPC), so you pay twice: once for Google Ads in the auction and again as a fee for its Shopping platform (CSS). This means higher costs. However, by court order, it is required to waive the second fee if you use a different CSS on its platform (e.g., Verteco.shop). The method of sale and display remains unchanged, but you avoid an additional 20% fee.
Yes, for example, even the most valuable e-commerce company, Amazon, uses the CSS program. Do you think Amazon would be wrong in something so crucial? 🙂
If you want to study more about CSS, read more on our website or the website of any other CSS partner (the product is standardized, the only difference is in the monthly fee).
You will achieve a higher number of clicks for a similar amount that you have been spending on shopping ads.
You will achieve a similar number of clicks and save 20% of the cost (it is necessary to manually reduce the budgets on your campaigns).
See how it works.
When you transition to using verteco.shop instead of Google Shopping CSS, your products will be showcased through our system instead of the default Google CSS assigned to new accounts.
By doing so, you’ll benefit from a 20% more efficient cost-per-click (CPC) bid, allowing you to receive 20% more traffic without increasing your investment in ad clicks.
We’ve chosen to implement a flat fee for this service, as we believe it’s the most equitable approach for our customers.
When you transition to using verteco.shop instead of Google Shopping CSS, your products will be showcased through our system instead of the default Google CSS assigned to new accounts.
By doing so, you’ll benefit from a 20% more efficient cost-per-click (CPC) bid, allowing you to receive 20% more traffic without increasing your investment in ad clicks.
We’ve chosen to implement a flat fee for this service, as we believe it’s the most equitable approach for our customers.
You will get 20% discount for Google Shopping ads
We offer 30 days free trial. You can try verteco.shop risk-free.
All your campaing settings will be preserved. We only need your Merchant Center ID.
We neither process nor retain any sensitive information.
We offer best price in the EU for this service.
You will get 20% discount for Google Shopping ads
We offer 30 days free trial. You can try verteco.shop risk-free.
All your campaing settings will be preserved. We only need your Merchant Center ID.
We neither process nor retain any sensitive information.
We offer best price in the EU for this service.
Learn about verteco.shop CSS and the opportunity to save on your Google Shopping Ads spend.
If you have any questions regarding the functionalities, we are ready to provide you with all the answers.
Fill your trial order and confirm the switch to verteco.shop in your Google Merchant Center.
Learn about verteco.shop CSS and the opportunity to save on your Google Shopping Ads spend.
If you have any questions regarding the functionalities, we are ready to provide your all the answers.
Fill your trial order and confirm the switch to verteco.shop in your Google Merchant Center.
Learn about verteco.shop CSS and the opportunity to save on your Google Shopping Ads spend.
If you have any questions regarding the functionalities, we are ready to provide you with all the answers.
Fill your trial order and confirm the swith to verteco.shop in your Google Merchant Center
Your first 30 days are free of charge and no credit card is required. You will see the effect yourself, hassle-free.
If you have decided to keep cooperation with us, you can choose from multiple ways of billing.
Your first 30 days are free of charge and no credit card is required. You will see the effect yourself, hassle-free.
If you have decided to keep cooperation with us, you can choose from multiple ways of billing.
Your first 30 days are free of charge and no credit card is required. You will see the effect yourself, hassle-free.
If you have decided to keep cooperation with us, you can choose from multiple ways of billing.
Start your trial, provide us your Merchant Center ID and we will take care of the rest.
Optimal prices for individual stores, agencies or freelancers.
one domain name in EU
per month
contact us
for pricing
Optimal prices for individual e-shops, agencies and freelancers.
billed monthly
19 €
custom pricing for freelancers, agencies, marketplaces, SaaSs
and online projects
Optimal prices for individual e-shops, agencies and freelancers.
(billed monthly)
19 €
custom pricing for freelancers, agencies, marketplaces, SaaSs
and online projects
Any e-commerce store, which gets traffic from Google Shopping ads, can benefit from verteco.shop to advertise cheaper.
However, in order for our services to give you economic value, the monthly spend in google shopping campaigns should be at least 100 euros. Unfortunately, we will not bring you economic benefit below this limit. This service does not include campaign management, so you have to have Google Ads account and Merchant Center already.
(comparison shopping services)
Long answer is that in 2017, after a lengthy procedure, Google received a record fine of 2.4 billion Euro by the European Commission for abuse of power in the EU. What Google did was considered ‘illegal under EU competition rules’ in accordance with this ruling, Google created a platform for advertising with shopping ads on its search results page, which was only accessible to web shops, hereby depriving other parties (comparison shopping sites – CSS) of the opportunity to compete fairly. The opinions in the industry differ on whether this statement is justified or not, but at least Google to changed this. If Google did not implement major steps towards embracing comparison sites, the fine would have been increased by around 5% of its worldwide revenue per year. Google then initiated those steps with the launch of the CSS program.
You can read whole statement of the European Commission here.
In short, we offer a tool that saves up to 20% of the advertising price based on a legal dispute, which Google lost to the EU.
The simple answer is that google must respect the decision of the European court and allow price comparators, such as us, access to their system. Price comparators can then operate with a margin and sell clicks to their advertiser’s websites.
We do not work with margins, instead, we allow our partners to continue to advertise in the same way, the margin, which is up to 20%, remains with the partner. Therefore, the advertiser can get 20% more results for same budget.
CSS Partners can place Shopping Ads for their customers in Google. CSS partners other than Google CSS can be used for this purpose, thus saving the 20% Google margin. An existing Merchant Center is converted to a CSS Partner, or a completely new Merchant Center can be created for the customer. A merchant can also use several CSS’s at the same time.
A Comparison Shopping Service (CSS) partner is a comparison site: a website that collects prices from different webshops with the aim of directing its visitors to these webshops. Google Shopping (found under the “Shopping” tab on the search results page) is actually the Google CSS. In order to comply with EU directives, Google has separated its comparison site and created its own company. This means that Google Shopping, as a separate comparison site, is also a CSS that places Shopping ads on the Google search results page. Other comparison sites can also currently buy Shopping ads on Google on behalf of web shops. Such a Shopping ad looks exactly like a Shopping ad from Google, but instead of a link with “from Google”, there is a link “from [CSS name]” at the bottom of the ad. This is the only difference. When the visitor clicks on the ad, he is simply redirected directly to the webshop that the CSS advertises. Only when he clicks on the link “From [CSS name]” will the searcher be taken to a CSS comparison page and not to the Google Shopping tab (the Google comparison page). In order to compete fairly with Google Shopping CSS, Google gives these CSS partners a margin advantage of up to 20%.
See pricing above, we offer multiple choices. You can find full pricing here.
After changing to our CSS, we see overall product overviews and error messages related to the given account (e.g. in case of rejection of items by Google). We can also create a new account for you, in which case we need your XML feed that contains the products.
Therefore, we only need the Merchant Center ID number and your confirmation of the CSS change from the middle of the given Merchant Center. We do not process or store sensitive data (prices per click, product traffic, price statistics). Our terms of use also include data confidentiality agreement.
We believe that the best data, in terms of quantity and scope, has the Google system itself. For this reason, we do not provide other services that would try to optimize and influence the already optimized display of ads, thereby increasing the price of the verteco.shop CSS service.
For that reason, we provide only connection to verteco.shop CSS, under the most favorable conditions on the market.
If you need advice on campaign management, do not hesitate to contact us, we will be happy to recommend an expert in your location
You can visit CSS site here : css.verteco.shop, but keep in mind that service we provide is based on providing more effective CPC for your advertising in Google Shopping Ads, not providing website traffic from our price comparison website.
The discount won’t be immediately visible, as it’s applied in real-time during the ad placement process. You can see the results by comparing advertising with and without verteco.shop within your Google Ads account, as we offer a 30-days free trial. This allows you to compare your performance without any risk and decide whether you’d like to continue working with us or revert to your previous setup.
No, support from Google does not end, we do not even interfere with the Google Ads account.
Sure, we do not need to access any data in your advertising account, only your Merchant Center ID.
You or your agency can provide that to us. We also cooperate with multiple freelancers and agencies, which manage ads for their clients. Feel free to contact us.
No, campaigns remain in the same settings as before, as long as you stay with the same Merchant Center.
Long answer is that in 2017, after a lengthy procedure, Google received a record fine of 2.4 billion Euro by the European Commission for abuse of power in the EU. What Google did was considered ‘illegal under EU competition rules’ in accordance with this ruling, Google created a platform for advertising with shopping ads on its search results page, which was only accessible to web shops, hereby depriving other parties (comparison shopping sites – CSS) of the opportunity to compete fairly. The opinions in the industry differ on whether this statement is justified or not, but at least Google to changed this. If Google did not implement major steps towards embracing comparison sites, the fine would have been increased by around 5% of its worldwide revenue per year. Google then initiated those steps with the launch of the CSS program.
You can read whole statement of the European Commission here.
In short, we offer a tool that saves up to 20% of the advertising price based on a legal dispute, which Google lost to the EU.
The simple answer is that google must respect the decision of the European court and allow price comparators, such as us, access to their system. Price comparators can then operate with a margin and sell clicks to their advertiser’s websites.
We do not work with margins, instead, we allow our partners to continue to advertise in the same way, the margin, which is up to 20%, remains with the partner. Therefore, the advertiser can get 20% more results for same budget.
See pricing above, we offer multiple choices. You can find full pricing here.
The discount won’t be immediately visible, as it’s applied in real-time during the ad placement process. You can see the results by comparing advertising with and without verteco.shop within your Google Ads account, as we offer a 30-days free trial. This allows you to compare your performance without any risk and decide whether you’d like to continue working with us or revert to your previous setup.
Sure, we do not need to access any data in your advertising account, only your Merchant Center ID.
You or your agency can provide that to us. We also cooperate with multiple freelancers and agencies, which manage ads for their clients. Feel free to contact us.
After changing to our CSS, we see overall product overviews and error messages related to the given account (e.g. in case of rejection of items by Google). We can also create a new account for you, in which case we need your XML feed that contains the products.
Therefore, we only need the Merchant Center ID number and your confirmation of the CSS change from the middle of the given Merchant Center. We do not process or store sensitive data (prices per click, product traffic, price statistics). Our terms of use also include data confidentiality agreement.
No, campaigns remain in the same settings as before, as long as you stay with the same Merchant Center.
You can visit CSS site here : css.verteco.shop, but keep in mind that service we provide is based on providing more effective CPC for your advertising in Google Shopping Ads, not providing website traffic from our price comparison website.
No, support from Google does not end, we do not even interfere with the Google Ads account.
We believe that the best data, in terms of quantity and scope, has the Google system itself. For this reason, we do not provide other services that would try to optimize and influence the already optimized display of ads, thereby increasing the price of the verteco.shop CSS service.
For that reason, we provide only connection to verteco.shop CSS, under the most favorable conditions on the market.
If you need advice on campaign management, do not hesitate to contact us, we will be happy to recommend an expert in your location
Do you have more questions?
See full FAQ or contact us, or check official google support.
We cooperate with stores advertising in these countries – click to see testimonials!
Find your Google Merchant Center ID here.
Do you understand the benefits of the product?
Would you like to recommend us to others and earn 20% from each client you bring in?
Europe’s top court has ruled Google must pay a €2.4bn (£2bn) fine handed down for abusing the market dominance of its shopping comparison service….
used by hundreds of stores
easy integration with any ecommerce platform
search products on comparison.verteco.shop
Are you ready to maximize your Google Shopping Ads efficiency? Don’t miss out on the chance to save up to 20% on your ad costs.
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