Disapprroval for free listings in your merchant center – how to solve it?

Your Free Listings will be disapproved in your Merchant Center when you have multiple Merchant Centers for a certain domain. The Merchant Center with the most uploaded products is automatically selected for Free Listings by Google. 

To explain the situation of multiple CSSs: It can be the case that you have multiple Merchant Centers with multiple CSSs. For instance, if you have kept your Google Shopping Merchant Center and got a new Merchant Center from a CSS partner. You can even have Merchant Centers for your domain that you do not have access to or that you do not even know of. In that case, a CSS is running Shopping ads for you with their own campaigns. For instance, with an affiliate feed (we would never do that!) 

To resolve this issue, an additional Merchant Center under Google CSS is required. It might sound odd, but you will configure Free Listings for your domain within an additional Merchant Center that is on Google CSS


If you don’t have an additional Merchant Center on Google CSS now, the first thing you need to do is to CREATE ONE


To do this, you need a Google account that is not linked to a Merchant Center yet. If you do not have one available, you can create a Gmail account. Once you have created the new Merchant Center, you can add your other Google account(s) as admin user. 


Make sure you claim your domain, so Google knows that you are the owner of the domain. Go to settings and choose ‘Business Information’

Click on ‘Website’ and type in the name of your domain. Keep in mind that only users who have verified the website can claim the domain, and this verification process must be carried out by an admin user in the Merchant Center. 

To claim your domain, go to the Website tab after clicking “Business Information” in the Tool’s menu:

It is probable that you will encounter a yellow notification like the one showed in the screenshot below. Do not worry, this is a error in Google’s system. You can safely continue with claiming your website URL without any concerns about potential repercussions for your VERTECO Merchant Center. 

You will also receive an email informing you that the Website URL claim is lost in your Merchant Center account:

This email is a bit misleading, so do not worry. Your Merchant Center is completely fine. Your products will not get disapproved. A CSS partner Merchant Center does not need a URL claim, so your Verteco Merchant Center will keep functioning as usual.


In your Google CSS Merchant Center, navigate to the Settings button and select ‘Shopping Ads Setup’

Scroll to the bottom of the page and click on the tab “Comparison Shopping Services” to find the active CSSs for your domain.

If you want to use your Verteco Merchant Center for Free Listings, it needs to be selected here (see the screenshot below). You can only select one CSS to use for the Free Listings.

If it’s not selected, hover over the Verteco row, and you’ll see a 3-dots icon at the end of the row. Click on that to choose Verteco CSS as the partner for your Free Listings. 

When clicking on the 3-dots icon, the following options will appear.

Click on “Make this the CSS for free listings in Europe” and you are all set!

You can also choose to make this your CSS for placing products outside of Europe if that’s what you need. 

With the next product update in your Verteco Merchant Center, your products will be approved for Free Listings. This usually happens within 24 hours.

Keep in mind that the CSS advantage of working with a Google CSS partner only affects the shopping ads in European countries that participate in the CSS program.

Get more info about verteco.shop CSS

Are you ready to maximize your Google Shopping Ads efficiency? Don’t miss out on the chance to save up to 20% on your ad costs. 

Enter your email below to receive detailed information on how you can benefit from our unique CSS solution directly to your inbox.

Your email will be handled in accordance with our privacy policy.