June 1, 2023

Comparison of advertising with and without CSS partner verteco.shop – how is the difference visible in Google Ads?

With the digital marketplace constantly evolving, it has become essential for businesses to explore every avenue of marketing and advertising to maintain competitiveness. Among the various digital advertising options available, Google Shopping Ads has emerged as a powerful tool to drive customer attention and generate sales. This article compares advertising with and without a Comparison Shopping Service (CSS) partner, specifically verteco.shop, to demonstrate how is the differences visible in Google Ads.

Advertising with verteco.shop

When businesses transition to verteco.shop as their CSS partner, they can leverage a solution that allows up to a 20% saving on advertising costs. This is possible due to a legal ruling against Google in the EU for its monopolistic market position.

With verteco.shop, instead of your products being showcased through the default Google CSS, they are displayed via the verteco.shop system. The major advantage of this is a more efficient cost-per-click (CPC) bid, meaning you receive 20% more traffic without increasing your investment in ad clicks. Furthermore, verteco.shop charges a flat fee for its services, providing a fair and simple pricing model for its customers.

Without the use of a CSS partner like verteco.shop, businesses will continue to advertise through Google Shopping CSS by default. While this traditional method is simple and direct, it does not offer the same cost-saving benefits that a CSS partner does. Businesses pay the full price for Google Shopping Ads and cannot benefit from the more efficient CPC bid offered by CSS partners.

Visual Differences in Google Ads – graph in Google Ads.

In this chart, you can see difference of cost of campaings, before and after switching to verteco.shop CSS.

Comparison of advertising with and without CSS partner verteco.shop - how is the difference visible in Google Ads? - - 1

You can see this graph in your Google Ads account.

The time series chart shown in the Google Ads account displays several key metrics: cost, conversions, average CPC, and others. When using verteco.shop as a CSS partner, you would observe a noticeable decrease in the cost metric while conversions increase – evidence of the 20% saving on advertising costs and the higher traffic driven by the more efficient CPC bid. In addition, the average CPC value would decrease, indicating lower costs per click, another benefit of using verteco.shop.

Comparison of advertising with and without CSS partner verteco.shop - how is the difference visible in Google Ads? - - 2

Alternatively, if you want to compare all of the products within time period, you can download .csv file and compare the results using external programme

Comparison of advertising with and without CSS partner verteco.shop - how is the difference visible in Google Ads? - - 3

To conclude, the difference between advertising with and without a CSS partner like verteco.shop is evident not only in terms of cost but also performance. Businesses can save significantly on advertising costs and receive higher traffic without increasing their investment, all while maintaining full control over their Google Merchant Center settings and data safety. The use of verteco.shop is a practical and advantageous option for businesses seeking to optimize their Google Shopping Ads campaign.

Want to try verteco.shop CSS? Start now with 30 days for free.