{"id":9197,"date":"2023-06-01T09:22:13","date_gmt":"2023-06-01T07:22:13","guid":{"rendered":"https:\/\/verteco.shop\/porovnanie-reklamy-s-a-bez-css-partnera-verteco-shop-ako-je-rozdiel-viditelny-v-google-ads\/"},"modified":"2024-01-24T03:20:44","modified_gmt":"2024-01-24T01:20:44","slug":"porovnanie-reklamy-s-a-bez-css-partnera-verteco-shop-ako-je-rozdiel-viditelny-v-google-ads","status":"publish","type":"post","link":"https:\/\/verteco.shop\/sk\/porovnanie-reklamy-s-a-bez-css-partnera-verteco-shop-ako-je-rozdiel-viditelny-v-google-ads\/","title":{"rendered":"Porovnanie reklamy s partnerom CSS verteco.shop a bez neho &#8211; ako je rozdiel vidite\u013en\u00fd v Google Ads?"},"content":{"rendered":"\n<p><\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Reklama s verteco.shop<\/strong><\/h5>\n\n<p>Ke\u010f podniky prejd\u00fa na Verteco.shop ako svojho partnera CSS, m\u00f4\u017eu vyu\u017ei\u0165 rie\u0161enie, ktor\u00e9 umo\u017e\u0148uje a\u017e <strong>20% \u00fasporu n\u00e1kladov na reklamu.<\/strong> Je to mo\u017en\u00e9 v\u010faka s\u00fadnemu rozhodnutiu, ktor\u00e9 bolo vydan\u00e9 v E\u00da proti spolo\u010dnosti Google za jej monopoln\u00e9 postavenie na trhu. <\/p>\n\n<p>Namiesto toho, aby sa va\u0161e produkty zobrazovali prostredn\u00edctvom predvolen\u00e9ho CSS Google, s\u00fa zobrazovan\u00e9 prostredn\u00edctvom syst\u00e9mu Verteco.shop. Hlavnou v\u00fdhodou je <strong>efekt\u00edvnej\u0161ia ponuka ceny za kliknutie (cost per click &#8211; CPC)<\/strong>, \u010do znamen\u00e1, \u017ee z\u00edskate o 20 % vy\u0161\u0161iu n\u00e1v\u0161tevnos\u0165 bez toho, aby ste zv\u00fd\u0161ili svoje invest\u00edcie do inzercie. Okrem toho Verteco.shop \u00fa\u010dtuje za svoje slu\u017eby <strong>pau\u0161\u00e1lny poplatok<\/strong>, \u010d\u00edm poskytuje svojim z\u00e1kazn\u00edkom spravodliv\u00fd a jednoduch\u00fd cenov\u00fd model.  <\/p>\n\n<p>Bez pou\u017eitia partnera CSS, ako je Verteco.shop, bud\u00fa podniky na\u010falej <strong>\u0161tandardne inzerova\u0165<\/strong> prostredn\u00edctvom slu\u017eby Google Shopping CSS. T\u00e1to tradi\u010dn\u00e1 met\u00f3da je s\u00edce jednoduch\u00e1 a priama, ale <strong>nepon\u00faka rovnak\u00e9 v\u00fdhody \u00faspory<\/strong> n\u00e1kladov ako partner CSS. Firmy platia pln\u00fa cenu za n\u00e1kupn\u00e9 reklamy Google a nem\u00f4\u017eu vyu\u017e\u00edva\u0165 efekt\u00edvnej\u0161ie ponuky CPC, ktor\u00e9 pon\u00fakaj\u00fa partneri CSS.  <\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h5 class=\"wp-block-heading\"><strong>Vizu\u00e1lne rozdiely v reklam\u00e1ch Google<\/strong><\/h5>\n\n<p>V tomto grafe m\u00f4\u017eete vidie\u0165 <strong>rozdiel n\u00e1kladov na kampane<\/strong> pred a po prechode na verteco.shop CSS.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-1024x430.jpeg\" alt=\"- -\" class=\"wp-image-7210\" title=\"-\" srcset=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-1024x430.jpeg 1024w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-300x126.jpeg 300w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-768x323.jpeg 768w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-1536x645.jpeg 1536w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Tento graf si m\u00f4\u017eete zobrazi\u0165 vo svojom <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener\">\u00fa\u010dte Google Ads.<\/a><\/p>\n\n<p>Graf \u010dasov\u00e9ho radu zobrazen\u00fd v \u00fa\u010dte Google Ads zobrazuje nieko\u013eko k\u013e\u00fa\u010dov\u00fdch ukazovate\u013eov: n\u00e1klady, konverzie, priemern\u00e9 CPC a \u010fal\u0161ie. Pri pou\u017eit\u00ed Verteco.shop ako partnera CSS m\u00f4\u017eete pozorova\u0165 <strong>v\u00fdrazn\u00fd pokles n\u00e1kladov a z\u00e1rove\u0148 n\u00e1rast konverzi\u00ed<\/strong> \u2013 d\u00f4kaz 20 % \u00faspory n\u00e1kladov na reklamu a vy\u0161\u0161ej n\u00e1v\u0161tevnosti v\u010faka efekt\u00edvnej\u0161ej ponuke CPC. Okrem toho by sa <strong>zn\u00ed\u017eila priemern\u00e1 hodnota CPC<\/strong>, \u010do znamen\u00e1 ni\u017e\u0161ie n\u00e1klady na kliknutie, \u010do je \u010fal\u0161ia v\u00fdhoda pou\u017e\u00edvania Verteco.shop.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-1024x604.png\" alt=\"- -\" class=\"wp-image-9866\" title=\"-\" srcset=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-1024x604.png 1024w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-300x177.png 300w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-768x453.png 768w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-1536x905.png 1536w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-2048x1207.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Ak chcete porovna\u0165 v\u0161etky produkty v r\u00e1mci \u010dasov\u00e9ho obdobia, m\u00f4\u017eete si stiahnu\u0165 s\u00fabor .csv a porovna\u0165 v\u00fdsledky pomocou extern\u00e9ho programu.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"742\" src=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-1024x742.png\" alt=\"- -\" class=\"wp-image-9911\" title=\"-\" srcset=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-1024x742.png 1024w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-300x217.png 300w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-768x557.png 768w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-1536x1113.png 1536w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55.png 1802w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Na z\u00e1ver mo\u017eno poveda\u0165, \u017ee <strong>rozdiel<\/strong> medzi reklamou s partnerom CSS Verteco.shop a bez neho je <strong>zrejm\u00fd<\/strong> nielen z h\u013eadiska n\u00e1kladov, ale aj v\u00fdkonu. Firmy m\u00f4\u017eu v\u00fdrazne <strong>u\u0161etri\u0165 na n\u00e1kladoch na reklamu<\/strong> a z\u00edska\u0165 vy\u0161\u0161iu n\u00e1v\u0161tevnos\u0165 bez toho, aby zv\u00fd\u0161ili svoje invest\u00edcie, a to v\u0161etko pri zachovan\u00ed \u00faplnej <strong>kontroly nad nastaveniami a bezpe\u010dnos\u0165ou \u00fadajov<\/strong> v slu\u017ebe Google Merchant Center. Pou\u017e\u00edvanie <strong>Verteco.shop<\/strong> je praktickou a v\u00fdhodnou mo\u017enos\u0165ou pre firmy, ktor\u00e9 sa sna\u017eia <strong>optimalizova\u0165 svoju kampa\u0148<\/strong> Google Shopping Ads.  <\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Chcete vysk\u00fa\u0161a\u0165 verteco.shop CSS? <a href=\"https:\/\/verteco.shop\/sk\/vybrat-predplatne\/\">Za\u010dnite teraz s 30 d\u0148ami zadarmo.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vzh\u013eadom na neust\u00e1le sa vyv\u00edjaj\u00faci digit\u00e1lny trh je pre podniky nevyhnutn\u00e9 presk\u00fama\u0165 v\u0161etky mo\u017enosti marketingu a reklamy, aby si udr\u017eali konkurencieschopnos\u0165. Spomedzi r\u00f4znych dostupn\u00fdch mo\u017enost\u00ed digit\u00e1lnej reklamy sa ako siln\u00fd n\u00e1stroj na up\u00fatanie pozornosti z\u00e1kazn\u00edkov a generovanie predaja uk\u00e1zala slu\u017eba Google Shopping Ads. V tomto \u010dl\u00e1nku sa porovn\u00e1va reklama s partnerom slu\u017eby Comparison Shopping Service (CSS), a bez neho, konkr\u00e9tne so slu\u017ebou verteco.shop, aby sa uk\u00e1zalo, ako s\u00fa rozdiely vidite\u013en\u00e9 v reklam\u00e1ch Google.<\/p>\n","protected":false},"author":1,"featured_media":18309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,274],"tags":[],"class_list":["post-9197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-sk","category-css-pre-zaciatocnikov"],"_links":{"self":[{"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/posts\/9197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/comments?post=9197"}],"version-history":[{"count":0,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/posts\/9197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/media\/18309"}],"wp:attachment":[{"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/media?parent=9197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/categories?post=9197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/tags?post=9197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}