{"id":24555,"date":"2024-07-24T09:38:31","date_gmt":"2024-07-24T07:38:31","guid":{"rendered":"https:\/\/verteco.shop\/eu-vs-google-the-tech-giant-strains-miliardy-v-pro-of-advertisers\/"},"modified":"2025-05-06T21:15:00","modified_gmt":"2025-05-06T19:15:00","slug":"eu-vs-google-the-tech-giant-strains-miliardy-v-pro-of-advertisers","status":"publish","type":"post","link":"https:\/\/verteco.shop\/sk\/eu-vs-google-the-tech-giant-strains-miliardy-v-pro-of-advertisers\/","title":{"rendered":"E\u00da verzus Google: Technologick\u00fd gigant prich\u00e1dza o miliardy v prospech inzerentov"},"content":{"rendered":"\n

Monopoln\u00e9 praktiky spolo\u010dnosti Google a z\u00e1sahy E\u00da<\/h4>\n\n

Pred rozhodnut\u00edm Eur\u00f3pskej komisie prev\u00e1dzkoval Google svoju str\u00e1nku s v\u00fdsledkami vyh\u013ead\u00e1vania s reklamnou platformou zn\u00e1mou ako Google Shopping. Tento syst\u00e9m bol pr\u00edstupn\u00fd v\u00fdlu\u010dne internetov\u00fdm obchodom, \u010d\u00edm znev\u00fdhod\u0148oval in\u00e9 subjekty, najm\u00e4 porovn\u00e1va\u010de cien (CSS), od \u010destnej s\u00fa\u0165a\u017ee. Po dlhotrvaj\u00facich konaniach a tlaku zo strany E\u00da bol Google n\u00faten\u00fd zmeni\u0165 svoj pr\u00edstup pod hrozbou e\u0161te pr\u00edsnej\u0161\u00edch sankci\u00ed \u2013 potenci\u00e1lne okolo 5 % svojich ro\u010dn\u00fdch glob\u00e1lnych pr\u00edjmov. <\/p>\n\n

Vznik porovn\u00e1vacej n\u00e1kupnej slu\u017eby (CSS)<\/h4>\n\n

V reakcii na rozhodnutie Eur\u00f3pskej komisie Google spustil program porovn\u00e1vac\u00edch n\u00e1kupov (CSS) na diverzifik\u00e1ciu rekl\u00e1m so z\u00e1znamom o produkte (PLA), ktor\u00e9 sa \u010dasto ozna\u010duj\u00fa ako \u201en\u00e1kupn\u00e9 reklamy\u201c alebo \u201eN\u00e1kupy Google\u201c. Tento krok pripravil cestu pre nov\u00e9 mo\u017enosti pre maloobchodn\u00edkov a poskytovate\u013eov slu\u017eieb porovn\u00e1vania cien spravodlivo s\u00fa\u0165a\u017ei\u0165 na trhu. <\/p>\n\n

V\u00fdhody pre maloobchodn\u00edkov<\/h4>\n\n

Nov\u00fd syst\u00e9m CSS pon\u00faka obchodn\u00edkom zna\u010dn\u00e9 v\u00fdhody. Predajcovia, ktor\u00ed prejd\u00fa na pou\u017e\u00edvanie platforiem CSS, m\u00f4\u017eu u\u0161etri\u0165 a\u017e 20 % n\u00e1kladov na reklamu. Tento efekt \u00faspory n\u00e1kladov vypl\u00fdva zo z\u00e1konn\u00e9ho mand\u00e1tu vo\u010di spolo\u010dnosti Google, ktor\u00fd prin\u00fatil spolo\u010dnos\u0165 poskytn\u00fa\u0165 slu\u017eb\u00e1m porovn\u00e1vania cien pr\u00edstup do svojho syst\u00e9mu. V d\u00f4sledku toho m\u00f4\u017eu tieto porovn\u00e1vacie slu\u017eby pracova\u0165 s mar\u017eou a pred\u00e1va\u0165 kliknutia na webov\u00e9 str\u00e1nky svojich inzerentov. <\/p>\n\n

\u00daspora n\u00e1kladov na reklamu<\/h4>\n\n

Ke\u010f\u017ee Google mus\u00ed splni\u0165 rozhodnutie Eur\u00f3pskeho s\u00fadu, mus\u00ed do svojho syst\u00e9mu umo\u017eni\u0165 pr\u00edstup aj in\u00fdm slu\u017eb\u00e1m porovn\u00e1vania cien. Maloobchodn\u00edkom to umo\u017e\u0148uje pokra\u010dova\u0165 v inzercii rovnak\u00fdm sp\u00f4sobom, pri\u010dom si ponechaj\u00fa mar\u017eu a\u017e 20 %. Preto m\u00f4\u017eu inzerenti dosiahnu\u0165 o 20 % viac v\u00fdsledkov s rovnak\u00fdm rozpo\u010dtom. <\/p>\n\n

\"-<\/figure>\n\n

Ako m\u00f4\u017eete ma\u0165 prospech<\/h4>\n\n

Ak chcete efekt\u00edvne a cenovo efekt\u00edvne zv\u00fd\u0161i\u0165 vidite\u013enos\u0165 svojich produktov online, zv\u00e1\u017ete v\u00fdhody pou\u017e\u00edvania platformy, ako je verteco Shop. T\u00e1to platforma pon\u00faka mo\u017enos\u0165 dosiahnu\u0165 o 20 % efekt\u00edvnej\u0161iu cenu za kliknutie (CZK), \u010do v\u00e1m umo\u017en\u00ed z\u00edska\u0165 o 20 % vy\u0161\u0161iu n\u00e1v\u0161tevnos\u0165 bez zv\u00fd\u0161enia v\u00fddavkov na reklamu. Verteco Shop v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 dosiahnu\u0165 lep\u0161ie v\u00fdsledky vo va\u0161om marketingovom \u00fasil\u00ed za rovnak\u00fa cenu. Nav\u0161t\u00edvte www.verteco.shop<\/a> a za\u010dnite vyu\u017e\u00edva\u0165 v\u00fdhody, ktor\u00e9 E\u00da umo\u017enila! <\/p>\n","protected":false},"excerpt":{"rendered":"

V roku 2017 za\u017eila krajina online marketingu seizmick\u00fd posun. Google, tit\u00e1n vo vyh\u013ead\u00e1van\u00ed a online reklame, \u010delil rekordnej pokute od Eur\u00f3pskej komisie vo v\u00fd\u0161ke 2,4 miliardy eur za zneu\u017eitie svojho monopoln\u00e9ho postavenia. Toto rozhodnutie, ktor\u00e9 sa pova\u017euje za \u201enez\u00e1konn\u00e9 pod\u013ea pravidiel hospod\u00e1rskej s\u00fa\u0165a\u017ee E\u00da\u201c, sl\u00fa\u017eilo ako katalyz\u00e1tor nov\u00fdch pr\u00edle\u017eitost\u00ed pre online maloobchodn\u00edkov. <\/p>\n","protected":false},"author":1,"featured_media":24510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,275],"tags":[],"class_list":["post-24555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-sk","category-novinky-css"],"_links":{"self":[{"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/posts\/24555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/comments?post=24555"}],"version-history":[{"count":0,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/posts\/24555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/media\/24510"}],"wp:attachment":[{"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/media?parent=24555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/categories?post=24555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/tags?post=24555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}