{"id":23743,"date":"2024-07-03T20:41:50","date_gmt":"2024-07-03T18:41:50","guid":{"rendered":"https:\/\/verteco.shop\/vsetko-co-potrebujete-vediet-o-css\/"},"modified":"2024-07-03T20:52:21","modified_gmt":"2024-07-03T18:52:21","slug":"vsetko-co-potrebujete-vediet-o-css","status":"publish","type":"page","link":"https:\/\/verteco.shop\/sk\/vsetko-co-potrebujete-vediet-o-css\/","title":{"rendered":"V\u0161etko, \u010do potrebujete vedie\u0165 o CSS"},"content":{"rendered":"\n<p>Ak m\u00e1te internetov\u00fd obchod alebo pracujete pre marketingov\u00fa agent\u00faru, pravdepodobne ste u\u017e po\u010duli o CSS \u2013 porovn\u00e1vacej slu\u017ebe Google. Ak u\u017e pracujete s kampa\u0148ami Google Ads, pravdepodobne t\u00fato t\u00e9mu pozn\u00e1te. A ak ste nikdy nepo\u010duli o CSS, teraz je \u010das zisti\u0165, ako v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 efekt\u00edvne propagova\u0165 va\u0161u firmu vo vyh\u013ead\u00e1va\u010di Google.<\/p>\n\n<h2 class=\"wp-block-heading\">Pre\u010do existuj\u00fa slu\u017eby porovn\u00e1vania cien (CSS)?<\/h2>\n\n<p>V\u0161etci sme sa u\u017e stretli s t\u00fdmi \u0161peci\u00e1lnymi webov\u00fdmi str\u00e1nkami, na ktor\u00fdch m\u00f4\u017eeme porovn\u00e1va\u0165 ceny produktov z r\u00f4znych obchodov: tieto typy str\u00e1nok sa naz\u00fdvaj\u00fa port\u00e1ly na porovn\u00e1vanie cien. Asi najzn\u00e1mej\u0161\u00edm port\u00e1lom v tejto kateg\u00f3rii s\u00fa Google Shopping.<\/p>\n\n<p>Ak chcete umiestni\u0165 reklamy v N\u00e1kupoch Google (zn\u00e1me aj ako \u201eReklamy so z\u00e1znamom o produkte\u201c), produkty va\u0161ej spolo\u010dnosti musia by\u0165 uveden\u00e9 na takomto port\u00e1li na porovn\u00e1vanie cien (alebo na viacer\u00fdch port\u00e1loch).<\/p>\n\n<p>Do roku 2017 mala spolo\u010dnos\u0165 Google monopol s vlastn\u00fdm cenov\u00fdm port\u00e1lom Google Shopping, kde zobrazovala reklamy v N\u00e1kupoch Google. T\u00e1to situ\u00e1cia bola vyhodnoten\u00e1 ako nespravodliv\u00e1 a niektor\u00e9 spolo\u010dnosti sa rozhodli podnikn\u00fa\u0165 pr\u00e1vne kroky proti sl\u00e1vnemu vyh\u013ead\u00e1va\u010du. Monopoln\u00e9 postavenie spolo\u010dnosti Google bolo potrestan\u00e9 s\u00fadom, \u010do viedlo k tomu, \u017ee Google spor prehral a Eur\u00f3pska komisia ho prin\u00fatila spusti\u0165 program CSS \u2013 Comparison Shopping Services.<\/p>\n\n<p>Nie v\u0161etky porovn\u00e1vacie port\u00e1ly sa z\u00fa\u010dast\u0148uj\u00fa tohto programu. Porovn\u00e1va\u010d cien mus\u00ed by\u0165 \u0161peci\u00e1lne certifikovan\u00fd spolo\u010dnos\u0165ou Google a mus\u00ed sp\u013a\u0148a\u0165 \u0161pecifick\u00e9 po\u017eiadavky.<\/p>\n\n<p>V\u0161etky port\u00e1ly na porovn\u00e1vanie cien registrovan\u00e9 v programe Google Comparison Shopping Services, ktor\u00fdm bol udelen\u00fd status partnera porovn\u00e1va\u010da cien, m\u00f4\u017eu umiest\u0148ova\u0165 reklamy na produkty pre obchodn\u00edkov do v\u00fdsledkov vyh\u013ead\u00e1vania Google.<\/p>\n\n<h2 class=\"wp-block-heading\">Ak\u00fd je rozdiel medzi platen\u00fdmi reklamami?<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Mar\u017ea Google sa u\u017e neodpo\u010d\u00edtava od ceny za kliknutie (CZK).<\/li>\n\n\n\n<li>V spodnej \u010dasti v\u0161etk\u00fdch sponzorovan\u00fdch rekl\u00e1m je namiesto \u201eOd Googlu\u201c uveden\u00e9 \u201eOd XX\u201c.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Ako m\u00f4\u017eete poveda\u0165, \u017ee mar\u017ea Googlu existuje?<\/h2>\n\n<p>Tu je to, \u010do Google hovor\u00ed o svojej mar\u017ei:<\/p>\n\n<p>Google presne ne\u0161pecifikuje, ak\u00e1 je mar\u017ea; d\u00e1 sa vypo\u010d\u00edta\u0165 len empiricky po prechode na poskytovate\u013ea CSS na z\u00e1klade v\u00fdsledkov. Zo sk\u00fasenost\u00ed je t\u00e1to mar\u017ea pribli\u017ene 20 % z CZK. Toto je zn\u00e1ma z\u013eava propagovan\u00e1 partnermi CSS.<\/p>\n\n<p>Pre\u010do priamo vo svojom \u00fa\u010dte nevid\u00edte, \u017ee v skuto\u010dnosti plat\u00edte za porovn\u00e1va\u010d cien od Googlu?<\/p>\n\n<p>Ide o intern\u00e9 rozhodnutie spolo\u010dnosti Google. Mar\u017ea sa odpo\u010d\u00edtava od ceny za kliknutie predt\u00fdm, ako va\u0161a ponuka vst\u00fapi do aukcie. Ak pou\u017e\u00edvate porovn\u00e1va\u010d cien v\u00a0N\u00e1kupoch Google (predvolen\u00fd), va\u0161a skuto\u010dn\u00e1 ponuka je pribli\u017ene o\u00a020\u00a0% ni\u017e\u0161ia ako cena obchodn\u00edka, ktor\u00fd u\u017e pracuje s\u00a0in\u00fdm port\u00e1lom porovn\u00e1va\u010da cien (nie Google porovn\u00e1va\u010dom cien), a\u00a0preto je pr\u00edtomn\u00e1 s\u00a0ponukou o\u00a020\u00a0% vy\u0161\u0161ou v Aukcia Google.<\/p>\n\n<p>T\u00fato mar\u017eu do N\u00e1kupov Google samozrejme plat\u00edte len vtedy, ak niekto klikne na reklamu (ak nie, mar\u017ea sa ne\u00fa\u010dtuje). Va\u0161a ponuka v aukcii Google je v\u0161ak st\u00e1le pribli\u017ene o 20 % ni\u017e\u0161ia.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00da\u010dtuje si partner porovn\u00e1va\u010da cien poplatok za pou\u017e\u00edvanie svojho porovn\u00e1va\u010da cien?<\/h2>\n\n<p>\u00c1no, naj\u010dastej\u0161ie ide o mesa\u010dn\u00e9 predplatn\u00e9. Existuj\u00fa stovky partnerov CSS so \u0161irokou \u0161k\u00e1lou pon\u00fak. Mnoh\u00e9 agent\u00fary sa rozhodn\u00fa spolupracova\u0165 s konkr\u00e9tnym poskytovate\u013eom CSS a niektor\u00e9 maj\u00fa dokonca svoj vlastn\u00fd CSS (napr\u00edklad Verteco Digital, agent\u00fara digit\u00e1lneho marketingu, m\u00e1 svoj vlastn\u00fd CSS \u2013 Verteco Shop).<\/p>\n\n<h2 class=\"wp-block-heading\">Stratia sa \u00fadaje v informa\u010dnom kan\u00e1li po migr\u00e1cii na in\u00fd porovn\u00e1va\u010d cien? Zni\u010d\u00ed alebo zmen\u00ed moje marketingov\u00e9 kampane?<\/h2>\n\n<p>Nie Migr\u00e1cia z jedn\u00e9ho porovn\u00e1va\u010da cien do druh\u00e9ho prebieha interne medzi poskytovate\u013eom porovn\u00e1va\u010dov cien a spolo\u010dnos\u0165ou Google. Google \u201eprepoj\u00ed\u201c v\u00e1\u0161 \u00fa\u010det Merchant Center s\u00a0\u00fa\u010dtom porovn\u00e1va\u010da cien a\u00a0mar\u017ea Googlu sa u\u017e pri vstupe rekl\u00e1m do aukcie neodpo\u010d\u00edtava z\u00a0CZK. Ak sa s \u00fadajmi nie\u010do stane (hoci by sa nemalo), je to chyba Googlu, nie CSS.<\/p>\n\n<h2 class=\"wp-block-heading\">Potl\u00e1\u010da Google kampane vytvoren\u00e9 pomocou in\u00e9ho porovn\u00e1va\u010da cien?<\/h2>\n\n<p>Nie, Google nechce op\u00e4\u0165 skon\u010di\u0165 na s\u00fade a by\u0165 potrestan\u00fd \ud83d\ude0a<\/p>\n\n<p>V\u0161etko teda z\u00e1vis\u00ed od toho, ako dobre spravujete svoje marketingov\u00e9 kampane. So zle zacielen\u00fdmi kampa\u0148ami nepom\u00f4\u017ee ani Google N\u00e1kupy ako porovn\u00e1va\u010d cien.<\/p>\n\n<h2 class=\"wp-block-heading\">Mar\u017ea spolo\u010dnosti Google sa u\u017e nebude \u00fa\u010dtova\u0165. \u010co sa stane s moj\u00edm rozpo\u010dtom?<\/h2>\n\n<p>U\u017e neplat\u00edte mar\u017eu Googlu, ale Google v\u00e1m, samozrejme, nepo\u0161le peniaze sp\u00e4\u0165 do v\u00e1\u0161ho reklamn\u00e9ho rozpo\u010dtu. V skuto\u010dnosti je va\u0161a ponuka automaticky o 20 % vy\u0161\u0161ia a svoj rozpo\u010det na reklamy Google m\u00f4\u017eete vyu\u017ei\u0165 ove\u013ea efekt\u00edvnej\u0161ie. Je len na v\u00e1s, ako budete spravova\u0165 svoje kampane, aby sa va\u0161a strat\u00e9gia vyplatila. M\u00f4\u017eete bu\u010f zachova\u0165 rovnak\u00fd rozpo\u010det a z\u00edska\u0165 viac kliknut\u00ed na reklamu, alebo zn\u00ed\u017ei\u0165 cenu za kliknutie a zachova\u0165 rovnak\u00e9 v\u00fdsledky pri ni\u017e\u0161\u00edch v\u00fddavkoch.<\/p>\n\n<h2 class=\"wp-block-heading\">V ktor\u00fdch krajin\u00e1ch je k dispoz\u00edcii program Google CSS?<\/h2>\n\n<p>Program je dostupn\u00fd v 21 krajin\u00e1ch v r\u00e1mci E\u00da aj mimo nej: Nemecko, Rak\u00fasko, \u0160vaj\u010diarsko, Gr\u00e9cko, Ma\u010farsko, \u00cdrsko, Taliansko, Holandsko, N\u00f3rsko, Belgicko, \u010cesk\u00e1 republika, D\u00e1nsko, F\u00ednsko, Franc\u00fazsko, Po\u013esko, Portugalsko, Rumunsko, Slovensko, \u0160panielsko, \u0160v\u00e9dsko a Spojen\u00e9 kr\u00e1\u013eovstvo. Tak\u017ee v podstate krajiny E\u00da, Spojen\u00e9 kr\u00e1\u013eovstvo a \u0160vaj\u010diarsko.<\/p>\n\n<h2 class=\"wp-block-heading\">Ako m\u00f4\u017eete s\u00fa\u010dasne pou\u017e\u00edva\u0165 extern\u00fd CSS aj Google CSS?<\/h2>\n\n<p>M\u00f4\u017eete pou\u017ei\u0165 dva \u00fa\u010dty Merchant Center. Prv\u00fd \u00fa\u010det je pripojen\u00fd k N\u00e1kupom Google. Druh\u00fd \u2013 do extern\u00e9ho CSS.<\/p>\n\n<h2 class=\"wp-block-heading\">Ko\u013eko CSS m\u00f4\u017eete pou\u017ei\u0165 s\u00fa\u010dasne?<\/h2>\n\n<p>Ko\u013eko chcete.<\/p>\n\n<h2 class=\"wp-block-heading\">\u010co sa stane?<\/h2>\n\n<p>Ni\u010d dobr\u00e9. Ak s\u00fa\u010dasne pou\u017e\u00edvate viacero porovn\u00e1va\u010dov cien, nez\u00edskate v\u00e4\u010d\u0161ie pokrytie, preto\u017ee Google br\u00e1ni viacn\u00e1sobn\u00fdm z\u00e1znamom rekl\u00e1m poskytovate\u013ea.<\/p>\n\n<p>Z h\u013eadiska v\u00fdkonu sa to neodpor\u00fa\u010da. Neexistuj\u00fa \u017eiadne v\u00fdhody; v skuto\u010dnosti s\u00fa tu dokonca aj niektor\u00e9 nev\u00fdhody, ako napr\u00edklad kanibaliz\u00e1cia vlastn\u00fdch rekl\u00e1m a celkovo slab\u0161\u00ed v\u00fdsledok.<\/p>\n\n<h2 class=\"wp-block-heading\">Ako sa poskytovatelia CSS l\u00ed\u0161ia od seba?<\/h2>\n\n<p>Existuj\u00fa tri kateg\u00f3rie CSS:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u00da\u010dastn\u00edk<\/li>\n\n\n\n<li>Partner CSS<\/li>\n\n\n\n<li>Pr\u00e9miov\u00fd partner CSS<\/li>\n<\/ul>\n\n<p>Pr\u00e9miov\u00fd CSS partner m\u00e1 zaregistrovan\u00fdch viac obchodn\u00edkov ako klientov (len v po\u010dte). Ale nie v\u017edy je to v\u00fdhoda. Poskytovate\u013e CSS so stovkami klientov mimo v\u00e1s sa s vami nebude m\u00f4c\u0165 efekt\u00edvne vysporiada\u0165 a neposkytne v\u00e1m primeran\u00fa podporu, najm\u00e4 vo va\u0161om rodnom jazyku. Verteco pon\u00faka personalizovan\u00fa podporu v\u0161etk\u00fdm krajin\u00e1m zapojen\u00fdm do programu Verteco Shop so \u0161peci\u00e1lne pridelen\u00fdmi mana\u017e\u00e9rmi, roden\u00fdmi hovorcami, ktor\u00ed efekt\u00edvne pon\u00fakaj\u00fa podporu a pomoc.<\/p>\n\n<p>Technicky nie je \u017eiadny rozdiel medzi \u00fa\u010dastn\u00edkom, partnerom CSS a pr\u00e9miov\u00fdm partnerom CSS. Za \u017eiadnu z nich sa mar\u017ea Googlu ne\u00fa\u010dtuje. Porovn\u00e1va\u010d cien v\u0161ak m\u00f4\u017ee pon\u00faka\u0165 \u010fal\u0161ie slu\u017eby alebo spravova\u0165 va\u0161e reklamn\u00e9 kampane.<\/p>\n\n<p>Je dobr\u00e9 si premyslie\u0165, \u010do presne potrebujete a ko\u013eko to stoj\u00ed. Nem\u00e1 zmysel plati\u0165 za slu\u017eby len preto, \u017ee ich pon\u00faka ve\u013ek\u00fd a zn\u00e1my poskytovate\u013e, ale s\u00fa na trhu aj ve\u013emi drah\u00e9. Prakticky v\u0161etky extern\u00e9 CSS pon\u00fakaj\u00fa presne to ist\u00e9. Ve\u013ekos\u0165 a vek spolo\u010dnosti zaru\u010duj\u00fa nad\u0161tandardn\u00fa kvalitu slu\u017eieb. Technicky s\u00fa v\u0161etky porovn\u00e1va\u010de cien rovnak\u00e9; rozdiely s\u00fa len estetick\u00e9, v dizajne, nie vo funk\u010dnosti.<\/p>\n\n<h2 class=\"wp-block-heading\">Z\u00e1ver<\/h2>\n\n<p>Poskytovatelia porovn\u00e1va\u010dov cien Google poskytuj\u00fa obchodn\u00edkom v\u00fdhodu pri pon\u00fakan\u00ed cien oproti konkurentom, ktor\u00ed e\u0161te nepou\u017e\u00edvaj\u00fa extern\u00fd porovn\u00e1va\u010d cien (okrem samotn\u00e9ho porovn\u00e1va\u010da cien v\u00a0N\u00e1kupoch Google). Je rozumn\u00e9 zvoli\u0165 si CSS, ku ktor\u00e9mu m\u00e1te v\u0161etky potrebn\u00e9 inform\u00e1cie a m\u00f4\u017eete ho otestova\u0165, ke\u010f\u017ee napr\u00edklad Verteco pon\u00faka mo\u017enos\u0165 pou\u017e\u00edva\u0165 ho na mesiac zadarmo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ak m\u00e1te internetov\u00fd obchod alebo pracujete pre marketingov\u00fa agent\u00faru, pravdepodobne ste u\u017e po\u010duli o CSS \u2013 porovn\u00e1vacej slu\u017ebe Google. Ak u\u017e pracujete s kampa\u0148ami Google Ads, pravdepodobne t\u00fato t\u00e9mu pozn\u00e1te. A ak ste nikdy nepo\u010duli o CSS, teraz je \u010das zisti\u0165, ako v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 efekt\u00edvne propagova\u0165 va\u0161u firmu vo vyh\u013ead\u00e1va\u010di Google. Pre\u010do existuj\u00fa slu\u017eby [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23743","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/pages\/23743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/comments?post=23743"}],"version-history":[{"count":0,"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/pages\/23743\/revisions"}],"wp:attachment":[{"href":"https:\/\/verteco.shop\/sk\/wp-json\/wp\/v2\/media?parent=23743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}