# verteco.shop CSS

> verteco.shop is an official Google Comparison Shopping Service (CSS) partner
> for merchants advertising on Google Shopping in Europe. Switching a Google
> Merchant Center from Google Shopping (Google's own CSS) to verteco.shop CSS
> removes Google's ~20% margin on Shopping ad clicks, so the full bid enters
> the ad auction — merchants get the same clicks for up to 20% lower CPC, or
> more traffic for the same budget. Campaigns, product data, and history stay
> untouched; the switch is reversible at any time.

## Key facts

- Pricing: €19/month or €199/year, flat fee per Merchant Center; custom plans
  for agencies with multiple Merchant Centers. 30-day free trial, no credit
  card required.
- Coverage: 26 countries — Austria, Belgium, Cyprus, Czech Republic, Denmark,
  Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia,
  Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania,
  Slovakia, Spain, Sweden, Switzerland, United Kingdom.
- The switch takes minutes: provide a Merchant Center ID, accept the switch
  request, done. verteco.shop never gets access to the merchant's Google Ads
  or Merchant Center account.
- Basis: the European Commission's 2017 antitrust ruling against Google
  (upheld by the EU Court of Justice in 2024, €2.4bn fine) requires Google to
  give competing comparison shopping services equal access to Shopping ads.
- Website is available in 19 languages.
- Provider: Elite Digital Services, LLC (Dover, DE, USA). Support:
  support@verteco.shop.

## Main pages

- [Homepage](https://verteco.shop/): what CSS is and how the saving works
- [Pricing / subscriptions](https://verteco.shop/choose-subscription/)
- [Start a free trial (invoiced)](https://verteco.shop/verteco-shop-css-invoiced/)
- [Support & FAQ](https://verteco.shop/support/): 27-question FAQ about CSS
- [Everything you need to know about CSS](https://verteco.shop/everything-you-need-to-know-about-css/)
- [CSS partners comparison with prices](https://verteco.shop/css-partners-comparison-list-of-css-partners-of-eu-with-their-prices/)
- [Savings simulator](https://verteco.shop/css-savings-simulator-calculate-your-potential-savings/)
- [Partner directory](https://verteco.shop/partners/): 58 partner agencies
- [Blog](https://verteco.shop/articles-and-blog/): guides on Google Shopping,
  Merchant Center troubleshooting, CPC optimization

## Common questions

- Q: Does switching CSS change my campaigns or product data?
  A: No. Campaigns, feeds, history, and performance data remain untouched;
  only the CSS label shown under Shopping ads changes.
- Q: Is the saving guaranteed to be exactly 20%?
  A: The mechanism removes Google's margin on the auction bid; the effective
  saving is up to 20% and varies by account and market.
- Q: Can I switch back?
  A: Yes, at any time — the switch is fully reversible in Merchant Center.
- Q: Do you need access to my Google Ads account?
  A: No. verteco.shop never has access to Google Ads or Merchant Center.