{"id":9217,"date":"2023-06-01T09:22:13","date_gmt":"2023-06-01T07:22:13","guid":{"rendered":"https:\/\/verteco.shop\/usporedba-oglasavanja-sa-i-bez-css-partner-verteco-shop-how-is-the-difference-visible-in-google-ads\/"},"modified":"2024-01-24T03:20:45","modified_gmt":"2024-01-24T01:20:45","slug":"usporedba-oglasavanja-sa-i-bez-css-partner-verteco-shop-how-is-the-difference-visible-in-google-ads","status":"publish","type":"post","link":"https:\/\/verteco.shop\/hr\/usporedba-oglasavanja-sa-i-bez-css-partner-verteco-shop-how-is-the-difference-visible-in-google-ads\/","title":{"rendered":"Usporedba ogla\u0161avanja sa i bez CSS partnera verteco.shop \u2013 kako je razlika vidljiva u Google Adsu?"},"content":{"rendered":"\n<p><\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Ogla\u0161avanje s verteco.shop<\/strong><\/h5>\n\n<p>Kada tvrtke prije\u0111u na verteco.shop kao svog CSS partnera, mogu iskoristiti rje\u0161enje koje omogu\u0107uje do <strong>20% u\u0161tede na tro\u0161kovima ogla\u0161avanja<\/strong> . To je mogu\u0107e zahvaljuju\u0107i pravnoj presudi protiv Googlea u EU zbog monopolisti\u010dkog polo\u017eaja na tr\u017ei\u0161tu. <\/p>\n\n<p>Uz verteco.shop, umjesto da se va\u0161i proizvodi prikazuju putem zadanog Google CSS-a, oni se prikazuju putem sustava verteco.shop. Glavna prednost ovoga je <strong>u\u010dinkovitija ponuda cijene po kliku (CPC)<\/strong> , \u0161to zna\u010di da dobivate 20% vi\u0161e prometa bez pove\u0107anja ulaganja u klikove na oglase. Nadalje, verteco.shop napla\u0107uje <strong>fiksnu naknadu<\/strong> za svoje usluge, pru\u017eaju\u0107i fer i jednostavan model odre\u0111ivanja cijena za svoje kupce.  <\/p>\n\n<p>Bez kori\u0161tenja CSS partnera kao \u0161to je verteco.shop, tvrtke \u0107e nastaviti <strong>ogla\u0161avati putem Google Shopping CSS-a prema zadanim<\/strong> t. Iako je ova tradicionalna metoda jednostavna i izravna, <strong>ne nudi iste prednosti u\u0161tede tro\u0161kova<\/strong> kao CSS partner. Tvrtke pla\u0107aju punu cijenu za Google Shopping oglase i ne mogu imati koristi od u\u010dinkovitije CPC ponude koju nude CSS partneri.  <\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h5 class=\"wp-block-heading\"><strong>Vizualne razlike u Google Adsu &#8211; grafikon u Google Adsu.<\/strong><\/h5>\n\n<p>U ovom grafikonu mo\u017eete vidjeti razliku u cijeni kampanja, prije i nakon prelaska na verteco.shop CSS.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-1024x430.jpeg\" alt=\"- -\" class=\"wp-image-7210\" title=\"-\" srcset=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-1024x430.jpeg 1024w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-300x126.jpeg 300w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-768x323.jpeg 768w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-1536x645.jpeg 1536w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Ovaj grafikon mo\u017eete vidjeti na svom <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener\">Google Ads ra\u010dunu.<\/a><\/p>\n\n<p>Grafikon vremenskog niza prikazan na Google Ads ra\u010dunu prikazuje nekoliko klju\u010dnih metrika: cijenu, konverzije, prosje\u010dni CPC i druge. Kada koristite verteco.shop kao CSS partnera, uo\u010dili biste primjetan <strong>pad u metrici tro\u0161kova dok se konverzije pove\u0107avaju<\/strong> \u2013 dokaz u\u0161tede od 20% na tro\u0161kovima ogla\u0161avanja i ve\u0107eg prometa potaknutog u\u010dinkovitijom CPC licitacijom. Osim toga, <strong>prosje\u010dna CPK vrijednost bi se smanjila<\/strong> , \u0161to ukazuje na ni\u017ee tro\u0161kove po kliku, \u0161to je jo\u0161 jedna prednost kori\u0161tenja verteco.shop.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-1024x604.png\" alt=\"- -\" class=\"wp-image-9866\" title=\"-\" srcset=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-1024x604.png 1024w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-300x177.png 300w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-768x453.png 768w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-1536x905.png 1536w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-2048x1207.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Alternativno, ako \u017eelite usporediti sve proizvode u vremenskom razdoblju, mo\u017eete preuzeti .csv datoteku i usporediti rezultate pomo\u0107u vanjskog programa<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"742\" src=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-1024x742.png\" alt=\"- -\" class=\"wp-image-9911\" title=\"-\" srcset=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-1024x742.png 1024w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-300x217.png 300w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-768x557.png 768w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-1536x1113.png 1536w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55.png 1802w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Da zaklju\u010dimo, <strong>razlika<\/strong> izme\u0111u ogla\u0161avanja s CSS partnerom i bez njega kao \u0161to je verteco.shop <strong>o\u010dita<\/strong> je ne samo u smislu cijene nego i izvedbe. Tvrtke mogu <strong>zna\u010dajno u\u0161tedjeti na tro\u0161kovima ogla\u0161avanja<\/strong> i ostvariti ve\u0107i promet bez pove\u0107anja ulaganja, a sve to uz zadr\u017eavanje <strong>pune kontrole nad postavkama Google Merchant Centera i sigurno\u0161\u0107u podataka<\/strong> . Kori\u0161tenje <strong>verteco.shop<\/strong> prakti\u010dna je i korisna opcija za tvrtke koje \u017eele <strong>optimizirati svoju Google Shopping Ads kampanju<\/strong> .  <\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>\u017delite isprobati verteco.shop CSS?  <a href=\"https:\/\/verteco.shop\/hr\/odaberite-pretplatu\/\">Zapo\u010dnite sada s 30 dana besplatno.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S digitalnim tr\u017ei\u0161tem koje se stalno razvija, postalo je klju\u010dno za tvrtke istra\u017eiti svaki put marketinga i ogla\u0161avanja kako bi odr\u017eale konkurentnost. Me\u0111u raznim dostupnim opcijama digitalnog ogla\u0161avanja, Google Shopping Ads pojavio se kao mo\u0107an alat za privla\u010denje pa\u017enje kupaca i generiranje prodaje. Ovaj \u010dlanak uspore\u0111uje ogla\u0161avanje sa i bez partnera Comparison Shopping Service (CSS), posebno verteco.shop, kako bi se pokazalo kako su razlike vidljive u Google Adsu.<\/p>\n","protected":false},"author":1,"featured_media":18292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,230],"tags":[],"class_list":["post-9217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-hr","category-css-za-pocetnike"],"_links":{"self":[{"href":"https:\/\/verteco.shop\/hr\/wp-json\/wp\/v2\/posts\/9217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verteco.shop\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verteco.shop\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verteco.shop\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verteco.shop\/hr\/wp-json\/wp\/v2\/comments?post=9217"}],"version-history":[{"count":0,"href":"https:\/\/verteco.shop\/hr\/wp-json\/wp\/v2\/posts\/9217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verteco.shop\/hr\/wp-json\/wp\/v2\/media\/18292"}],"wp:attachment":[{"href":"https:\/\/verteco.shop\/hr\/wp-json\/wp\/v2\/media?parent=9217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verteco.shop\/hr\/wp-json\/wp\/v2\/categories?post=9217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verteco.shop\/hr\/wp-json\/wp\/v2\/tags?post=9217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}