{"id":9286,"date":"2023-01-29T16:53:00","date_gmt":"2023-01-29T14:53:00","guid":{"rendered":"https:\/\/verteco.shop\/porovnani-nakupniho-systemu-a-srovnavaciho-systemu-google-co-je-lepsi\/"},"modified":"2024-03-10T00:04:38","modified_gmt":"2024-03-09T22:04:38","slug":"porovnani-nakupniho-systemu-a-srovnavaciho-systemu-google-co-je-lepsi","status":"publish","type":"post","link":"https:\/\/verteco.shop\/cs\/porovnani-nakupniho-systemu-a-srovnavaciho-systemu-google-co-je-lepsi\/","title":{"rendered":"Srovn\u00e1vac\u00ed n\u00e1kupn\u00ed syst\u00e9m verteco.shop vs. Srovn\u00e1vac\u00ed n\u00e1kupy Google: Co je lep\u0161\u00ed?"},"content":{"rendered":"\n<p><\/p>\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>verteco.shop CSS: P\u0159ehled<\/strong><\/h2>\n\n<p>Verteco.shop je CSS navr\u017een\u00fd tak, aby <strong>pomohl firm\u00e1m u\u0161et\u0159it<\/strong> na reklam\u00e1ch v N\u00e1kupech Google. Syst\u00e9m vyu\u017e\u00edv\u00e1 pr\u00e1vn\u00ed rozsudek proti spole\u010dnosti Google v EU, kter\u00fd po\u017eadoval, aby Google <strong>diverzifikoval v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/strong> pro reklamy s produktov\u00fdmi informacemi (PLA). <strong>Pokud zvol\u00edte verteco.shop<\/strong> p\u0159ed CSS N\u00e1kup\u016f Google, budou va\u0161e produkty propagov\u00e1ny prost\u0159ednictv\u00edm jejich platformy, co\u017e v\u00e1m umo\u017en\u00ed t\u011b\u017eit z <strong>o 20 % \u00fa\u010dinn\u011bj\u0161\u00ed nab\u00eddky ceny za proklik<\/strong> (CPC). To znamen\u00e1, \u017ee byste mohli z\u00edskat o 20 % vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost, ani\u017e byste navy\u0161ovali sv\u016fj reklamn\u00ed rozpo\u010det.  <\/p>\n\n<p>V\u00fdznamnou v\u00fdhodou verteco.shopu je jeho <strong>cenov\u00fd model<\/strong> . Zav\u00e1d\u00ed <strong>pau\u0161\u00e1ln\u00ed poplatek<\/strong> za sv\u00e9 slu\u017eby, \u010d\u00edm\u017e zaji\u0161\u0165uje <strong>kapit\u00e1l<\/strong> pro sv\u00e9 z\u00e1kazn\u00edky. M\u011bs\u00ed\u010dn\u00ed poplatek ve v\u00fd\u0161i <strong>19 EUR<\/strong> se vztahuje na jednu dom\u00e9nu v r\u00e1mci EU, zat\u00edmco <strong>vlastn\u00ed ceny<\/strong> jsou nab\u00edzeny pro nez\u00e1visl\u00e9 pracovn\u00edky, <strong>agentury<\/strong> a <strong>dal\u0161\u00ed rozs\u00e1hl\u00e9 online projekty<\/strong> .  <\/p>\n\n<p>Platforma tak\u00e9 zaji\u0161\u0165uje <strong>bezpe\u010dnost dat<\/strong> , nezpracov\u00e1v\u00e1 ani neuchov\u00e1v\u00e1 \u017e\u00e1dn\u00e9 citliv\u00e9 informace. Nav\u00edc verteco.shop nab\u00edz\u00ed <strong>30denn\u00ed bezrizikovou zku\u0161ebn\u00ed verzi<\/strong> a m\u00e1 snadn\u00fd proces nastaven\u00ed. Vy\u017eaduje pouze va\u0161e <strong>ID Merchant Center<\/strong> a t\u00fdm se postar\u00e1 o zbytek.  <\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Srovn\u00e1vac\u00ed n\u00e1kupy Google: P\u0159ehled<\/strong><\/h2>\n\n<p>Google Comparison Shopping je <strong>robustn\u00ed a efektivn\u00ed CSS<\/strong> , kter\u00e9 je na trhu ji\u017e n\u011bjakou dobu. Nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu funkc\u00ed, v\u010detn\u011b sofistikovan\u00fdch mo\u017enost\u00ed c\u00edlen\u00ed, rozs\u00e1hl\u00e9 anal\u00fdzy dat a integrace s dal\u0161\u00edmi slu\u017ebami Google. Tato platforma m\u016f\u017ee zobrazovat va\u0161e produkty na r\u016fzn\u00fdch platform\u00e1ch Google, v\u010detn\u011b str\u00e1nky Vyhled\u00e1v\u00e1n\u00ed Google, karty N\u00e1kupy Google a dal\u0161\u00edch partnersk\u00fdch web\u016f Google. Porovn\u00e1n\u00ed Google v\u0161ak <strong>nenab\u00edz\u00ed \u017e\u00e1dn\u00e9 konkr\u00e9tn\u00ed slevy<\/strong> na reklamn\u00ed n\u00e1klady. To je <strong>hlavn\u00ed<\/strong> rozd\u00edl mezi CSS Google a verteco.shop.      <\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Srovn\u00e1n\u00ed<\/strong><\/h2>\n\n<p>Zat\u00edmco oba syst\u00e9my nab\u00edzej\u00ed prost\u0159edky k prezentaci va\u0161ich produkt\u016f prost\u0159ednictv\u00edm reklam v N\u00e1kupech Google, verteco.shop poskytuje <strong>jasnou v\u00fdhodu z hlediska \u00faspory n\u00e1klad\u016f<\/strong> . <strong>20% sleva<\/strong> na n\u00e1klady na reklamu, kterou nab\u00edz\u00ed, m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it <strong>n\u00e1vratnost va\u0161\u00ed investice<\/strong> , co\u017e z n\u00ed \u010din\u00ed ekonomi\u010dt\u011bj\u0161\u00ed volbu, zejm\u00e9na <strong>pro firmy s omezen\u00fdm rozpo\u010dtem<\/strong> . Model verteco.shop pro stanoven\u00ed cen s pau\u0161\u00e1ln\u00edmi poplatky nav\u00edc zvy\u0161uje jeho p\u0159ita\u017elivost t\u00edm, \u017ee nab\u00edz\u00ed <strong>p\u0159edv\u00eddateln\u00e9 n\u00e1klady<\/strong> .  <\/p>\n\n<p>Na druhou stranu CSS od Googlu p\u0159ich\u00e1z\u00ed se spolehlivost\u00ed dob\u0159e zaveden\u00e9 platformy a v\u00fdhodou <strong>integrace s r\u016fzn\u00fdmi dal\u0161\u00edmi slu\u017ebami Google<\/strong> . Nedostatkem n\u011bkter\u00fdch podnik\u016f v\u0161ak m\u016f\u017ee b\u00fdt chyb\u011bj\u00edc\u00ed sleva na reklamn\u00edch n\u00e1kladech a <strong>slo\u017eit\u011bj\u0161\u00ed cenov\u00e1 struktura<\/strong> . <\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Z\u00e1v\u011br<\/strong><\/h2>\n\n<p>Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee jak verteco.shop, tak Google Comparison Shopping maj\u00ed sv\u00e1 pro a proti. Volba mezi t\u011bmito dv\u011bma by m\u011bla z\u00e1viset na <strong>konkr\u00e9tn\u00edch pot\u0159eb\u00e1ch a zdroj\u00edch<\/strong> va\u0161\u00ed firmy. Pokud hled\u00e1te <strong>optimalizaci n\u00e1klad\u016f<\/strong> a hled\u00e1te <strong>p\u0159\u00edmou cenovou strukturu<\/strong> , verteco.shop m\u016f\u017ee b\u00fdt skv\u011blou volbou. Pokud se v\u0161ak rad\u011bji dr\u017e\u00edte zaveden\u00e9 platformy a nevad\u00ed v\u00e1m dra\u017e\u0161\u00ed cenov\u00fd model, m\u016f\u017ee b\u00fdt pro va\u0161e pot\u0159eby vhodn\u011bj\u0161\u00ed porovn\u00e1v\u00e1n\u00ed Google. Ne\u017e se rozhodnete, je d\u016fle\u017eit\u00e9 <strong>ob\u011b mo\u017enosti d\u016fkladn\u011b vyhodnotit<\/strong> a zv\u00e1\u017eit, jak odpov\u00eddaj\u00ed va\u0161im obchodn\u00edm c\u00edl\u016fm.    <\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Pot\u0159ebujete v\u00edce informac\u00ed? Nev\u00e1hejte <strong><a href=\"https:\/\/verteco.shop\/cs\/podpora\/\">n\u00e1s kontaktovat<\/a><\/strong> .  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co je lep\u0161\u00ed &#8211; porovn\u00e1v\u00e1n\u00ed nebo b\u011b\u017en\u00e9 nakupov\u00e1n\u00ed? Srovn\u00e1me a porovn\u00e1me ob\u011b mo\u017enosti, abychom v\u00e1m pomohli u\u010dinit spr\u00e1vn\u00e9 rozhodnut\u00ed pro va\u0161i kampa\u0148 Google Shopping Ads. V dne\u0161n\u00edm digit\u00e1ln\u00edm prost\u0159ed\u00ed hraj\u00ed srovn\u00e1vac\u00ed n\u00e1kupn\u00ed syst\u00e9my (CSS) kl\u00ed\u010dovou roli v elektronick\u00e9m obchodov\u00e1n\u00ed. Tyto platformy umo\u017e\u0148uj\u00ed online maloobchodn\u00edk\u016fm efektivn\u011bji propagovat sv\u00e9 produkty t\u00edm, \u017ee je p\u0159edstav\u00ed na v\u00edce digit\u00e1ln\u00edch kontaktn\u00edch bodech. Dva takov\u00e9 syst\u00e9my, verteco.shop a Google Comparison Shopping, se staly obl\u00edbenou volbou pro firmy, kter\u00e9 cht\u011bj\u00ed roz\u0161\u00ed\u0159it sv\u016fj dosah. Tento \u010dl\u00e1nek poskytne srovn\u00e1vac\u00ed anal\u00fdzu t\u011bchto dvou platforem, kter\u00e1 v\u00e1m pom\u016f\u017ee rozhodnout, kter\u00e1 z nich by byla pro va\u0161e podnik\u00e1n\u00ed vhodn\u011bj\u0161\u00ed.   <\/p>\n","protected":false},"author":1,"featured_media":19029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,226],"tags":[],"class_list":["post-9286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cs","category-css-pro-zacatecniky"],"_links":{"self":[{"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/posts\/9286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/comments?post=9286"}],"version-history":[{"count":0,"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/posts\/9286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/media\/19029"}],"wp:attachment":[{"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/media?parent=9286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/categories?post=9286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/tags?post=9286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}