{"id":7234,"date":"2023-06-01T09:22:13","date_gmt":"2023-06-01T07:22:13","guid":{"rendered":"https:\/\/verteco.shop\/porovnani-reklamy-s-a-bez-partnera-css-verteco-shop-jak-je-rozdil-viditelny-v-google-ads\/"},"modified":"2024-01-24T03:20:45","modified_gmt":"2024-01-24T01:20:45","slug":"srovnani-inzerce-v-google-shopping-s-css-verteco-shop-a-bez-nej-jak-je-rozdil-v-google-ads-viditelny","status":"publish","type":"post","link":"https:\/\/verteco.shop\/cs\/srovnani-inzerce-v-google-shopping-s-css-verteco-shop-a-bez-nej-jak-je-rozdil-v-google-ads-viditelny\/","title":{"rendered":"Srovn\u00e1n\u00ed inzerce v Google Shopping s CSS verteco.shop a bez n\u011bj &#8211; jak je rozd\u00edl v Google Ads viditeln\u00fd ?"},"content":{"rendered":"\n<p><\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Reklama s verteco.shop<\/strong><\/h5>\n\n<p>Kdy\u017e podniky p\u0159ejdou na verteco.shop jako sv\u00e9ho partnera CSS, mohou vyu\u017e\u00edt \u0159e\u0161en\u00ed, kter\u00e9 umo\u017e\u0148uje a\u017e <strong>20% \u00fasporu n\u00e1klad\u016f na reklamu<\/strong> . To je mo\u017en\u00e9 d\u00edky soudn\u00edmu rozhodnut\u00ed proti spole\u010dnosti Google v EU za jej\u00ed monopoln\u00ed postaven\u00ed na trhu. <\/p>\n\n<p>S verteco.shop, m\u00edsto toho, aby byly va\u0161e produkty prezentov\u00e1ny prost\u0159ednictv\u00edm v\u00fdchoz\u00edho Google CSS, jsou zobrazov\u00e1ny prost\u0159ednictv\u00edm syst\u00e9mu verteco.shop. Hlavn\u00ed v\u00fdhodou toho je <strong>efektivn\u011bj\u0161\u00ed nab\u00eddka ceny za proklik (CPC)<\/strong> , co\u017e znamen\u00e1, \u017ee z\u00edsk\u00e1te o 20 % vy\u0161\u0161\u00ed provoz, ani\u017e byste zvy\u0161ovali sv\u00e9 investice do kliknut\u00ed na reklamu. Krom\u011b toho si verteco.shop \u00fa\u010dtuje za sv\u00e9 slu\u017eby <strong>pau\u0161\u00e1ln\u00ed poplatek<\/strong> a poskytuje sv\u00fdm z\u00e1kazn\u00edk\u016fm spravedliv\u00fd a jednoduch\u00fd cenov\u00fd model.  <\/p>\n\n<p>Bez pou\u017eit\u00ed partnera CSS, jako je verteco.shop, budou firmy i nad\u00e1le <strong>inzerovat prost\u0159ednictv\u00edm CSS N\u00e1kup\u016f Google ve v\u00fdchoz\u00edm nastaven\u00ed<\/strong> . I kdy\u017e je tato tradi\u010dn\u00ed metoda jednoduch\u00e1 a p\u0159\u00edm\u00e1, <strong>nenab\u00edz\u00ed stejn\u00e9 \u00faspory n\u00e1klad\u016f<\/strong> jako partner CSS. Firmy plat\u00ed za reklamy v N\u00e1kupech Google plnou cenu a nemohou t\u011b\u017eit z efektivn\u011bj\u0161\u00ed nab\u00eddky CPC nab\u00edzen\u00e9 partnery CSS.  <\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h5 class=\"wp-block-heading\"><strong>Vizu\u00e1ln\u00ed rozd\u00edly v reklam\u00e1ch Google &#8211; graf v reklam\u00e1ch Google.<\/strong><\/h5>\n\n<p>V tomto grafu vid\u00edte rozd\u00edl v n\u00e1kladech na kampan\u011b p\u0159ed a po p\u0159echodu na verteco.shop CSS.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-1024x430.jpeg\" alt=\"- -\" class=\"wp-image-7210\" title=\"-\" srcset=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-1024x430.jpeg 1024w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-300x126.jpeg 300w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-768x323.jpeg 768w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36-1536x645.jpeg 1536w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-06-01-at-09.19.36.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Tento graf m\u016f\u017eete zobrazit ve sv\u00e9m <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener\">\u00fa\u010dtu Google Ads.<\/a><\/p>\n\n<p>Graf \u010dasov\u00e9 \u0159ady zobrazen\u00fd v \u00fa\u010dtu Google Ads zobrazuje n\u011bkolik kl\u00ed\u010dov\u00fdch metrik: cenu, konverze, pr\u016fm\u011brnou CPC a dal\u0161\u00ed. P\u0159i pou\u017eit\u00ed verteco.shop jako partnera CSS byste zaznamenali <strong>znateln\u00fd pokles metriky n\u00e1klad\u016f, zat\u00edmco po\u010det konverz\u00ed vzrostl<\/strong> \u2013 d\u016fkaz 20% \u00faspory n\u00e1klad\u016f na reklamu a vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost d\u00edky efektivn\u011bj\u0161\u00ed nab\u00eddce CPC. Krom\u011b toho <strong>by se sn\u00ed\u017eila pr\u016fm\u011brn\u00e1 hodnota CPC<\/strong> , co\u017e by znamenalo ni\u017e\u0161\u00ed cenu za proklik, co\u017e je dal\u0161\u00ed v\u00fdhoda pou\u017e\u00edv\u00e1n\u00ed verteco.shop.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-1024x604.png\" alt=\"- -\" class=\"wp-image-9866\" title=\"-\" srcset=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-1024x604.png 1024w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-300x177.png 300w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-768x453.png 768w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-1536x905.png 1536w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.27.24-2048x1207.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Pokud chcete porovnat v\u0161echny produkty v r\u00e1mci \u010dasov\u00e9ho obdob\u00ed, m\u016f\u017eete si st\u00e1hnout soubor .csv a porovnat v\u00fdsledky pomoc\u00ed extern\u00edho programu.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"742\" src=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-1024x742.png\" alt=\"- -\" class=\"wp-image-9911\" title=\"-\" srcset=\"https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-1024x742.png 1024w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-300x217.png 300w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-768x557.png 768w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55-1536x1113.png 1536w, https:\/\/verteco.shop\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-at-10.31.55.png 1802w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Z\u00e1v\u011brem lze \u0159\u00edci, <strong>\u017ee rozd\u00edl<\/strong> mezi inzerc\u00ed s partnerem CSS a bez n\u011bj, jako je verteco.shop, je <strong>evidentn\u00ed<\/strong> nejen z hlediska n\u00e1klad\u016f, ale tak\u00e9 v\u00fdkonu. Firmy mohou <strong>v\u00fdrazn\u011b u\u0161et\u0159it na reklamn\u00edch n\u00e1kladech<\/strong> a z\u00edskat vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost, ani\u017e by navy\u0161ovaly sv\u00e9 investice, a to v\u0161e p\u0159i zachov\u00e1n\u00ed <strong>pln\u00e9 kontroly nad nastaven\u00edm slu\u017eby Google Merchant Center a bezpe\u010dnost\u00ed dat<\/strong> . Pou\u017eit\u00ed <strong>verteco.shop<\/strong> je praktickou a v\u00fdhodnou mo\u017enost\u00ed pro firmy, kter\u00e9 cht\u011bj\u00ed <strong>optimalizovat svou kampa\u0148 Google Shopping Ads<\/strong> .  <\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Chcete vyzkou\u0161et verteco.shop CSS?  <a href=\"https:\/\/verteco.shop\/cs\/zvolit-predplatne\/\">Za\u010dn\u011bte nyn\u00ed s 30 dny zdarma.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vzhledem k neust\u00e1l\u00e9mu v\u00fdvoji digit\u00e1ln\u00edho trhu je pro podniky nezbytn\u00e9 prozkoumat v\u0161echny mo\u017enosti marketingu a reklamy, aby si udr\u017eely konkurenceschopnost. Mezi r\u016fzn\u00fdmi mo\u017enostmi digit\u00e1ln\u00ed reklamy se jako siln\u00fd n\u00e1stroj pro zv\u00fd\u0161en\u00ed pozornosti z\u00e1kazn\u00edk\u016f a generov\u00e1n\u00ed prodeje uk\u00e1zala slu\u017eba Google Shopping Ads. Tento \u010dl\u00e1nek porovn\u00e1v\u00e1 reklamu s partnerem slu\u017eby Comparison Shopping Service (CSS) a bez n\u011bj, konkr\u00e9tn\u011b verteco.shop, aby uk\u00e1zal, jak jsou rozd\u00edly viditeln\u00e9 v reklam\u00e1ch Google.<\/p>\n","protected":false},"author":1,"featured_media":18293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,226],"tags":[],"class_list":["post-7234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-cs","category-css-pro-zacatecniky"],"_links":{"self":[{"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/posts\/7234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/comments?post=7234"}],"version-history":[{"count":0,"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/posts\/7234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/media\/18293"}],"wp:attachment":[{"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/media?parent=7234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/categories?post=7234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verteco.shop\/cs\/wp-json\/wp\/v2\/tags?post=7234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}